# Plant-Made Hazelnut Spreads Ferrero is Set to Unveil the New Plant-Based Chocolate Hazelnut Spread By Kanesa D | Published 2024-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ferrero References: [vegconomist](https://vegconomist.com/products-launches/ferrero-plant-based-nutella-italy/) & [ferrero](https://www.ferrero.com/int/en/)  [Ferrero](https://www.trendhunter.com/trends/nutella-plantbased) is appealing to vegetarian and vegan consumers by launching the new [plant-based chocolate hazelnut spread](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread), also known as [Nutella](https://www.trendhunter.com/trends/nutella-peanut). The new Nutella recipe closely resembles the original, with the key modification being the replacement of milk powder with an unconfirmed plant-based ingredient. The original Nutella will remain available alongside this new variant. The plant-based Nutella is designed to cater to flexitarians and lactose-intolerant individuals. It is expected to achieve vegan certification, appealing to a broader audience seeking plant-based options. Despite these changes, it is important to note that the plant-based Nutella will continue to contain palm oil. “At Ferrero, we are constantly exploring new categories and emerging food trends,” said the company in a statement. “Taking advantage of the innovative spirit and decades of experience of our global brands, we are now preparing to launch plant-based Nutella starting from autumn 2024.” Image Credit: Ferrero ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 90% | Activity: 94% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Confectionery:** The emergence of plant-based chocolate hazelnut spreads represents a shift towards vegan-friendly indulgence. - **Flexitarian Food Products:** Flexitarian-friendly options are expanding, providing choices for those reducing animal product consumption without full commitment. - **Dairy-free Alternatives:** The introduction of dairy-free hazelnut spreads highlights increased market demand for lactose-intolerant and milk-allergy products. ### Industries Being Reshaped - **Food and Beverage:** The inclusion of plant-based versions of popular food items signifies a broader transformation within the food and beverage industry. - **Plant-based Food Sector:** Rapid growth in the plant-based food sector is fueled by consumer desire for sustainable and ethical eating options. - **Health and Wellness:** The health and wellness industry benefits from innovations like dairy-free spreads, catering to dietary-specific needs. ## Related on Trend Hunter - [Dairy-Free Hazelnut Spreads](https://www.trendhunter.com/trends/nutella-plantbased.md) - [Vegan-Friendly Hazelnut Spreads](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Better-for-You Hazelnut Spreads](https://www.trendhunter.com/trends/chocolate-hazelnut-spread.md) - [Limited-Edition Festive Vegan Chocolates](https://www.trendhunter.com/trends/lindt-hello-soft-creamy-hazelnut.md) - [Free-From Plant-Based Food Spreads](https://www.trendhunter.com/trends/flora-spreads.md) - [Sustainable Dairy-Free Spreads](https://www.trendhunter.com/trends/flora-plant-btter-spreadable.md) - [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md)