# Premium Textural Chocolate Bars These New Ferrero Rocher Chocolate Bars Come in Three Flavors By Michael Hemsworth | Published 2021-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ferrero-rocher-chocolate-bars References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/ferrero-rocher-unveils-chocolate-bar-trio-05-08-2021/) & [ferrerorocher](https://www.ferrerorocher.com/) These new [Ferrero Rocher](https://www.trendhunter.com/trends/ferrero-rocher-premium-chocolate-bars) chocolate bars are set to hit store shelves later this year and offer consumers with a textural experience that calls to mind several of the brand's most popular products. The bars come in White, Milk and Dark 55% varieties, which are each paired with Hazelnut, Original and Hazelnut fillings, respectively. This helps to achieve the textural experience of some of the brand's recognizable treats and offer a new format that is easy to enjoy out of the house. Customer Development Director Levi Boorer commented on the new Ferrero Rocher chocolate bars saying, "By entering this segment, we can support retailers in meeting additional occasions. This format allows consumers to enjoy the taste of Ferrero Rocher in a new way – it is perfect for sharing or as a treat. We know that shoppers are emotionally engaged within the confectionery category as the brands help them share special moments with loved ones. This means they are willing to spend more on the products they love in order to treat themselves and others, so it’s important that retailers have a range of well-known brands that meet this demand, whilst helping to increase basket spend.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Textural Chocolate Experience:** Ferrero Rocher's new chocolate bars offer consumers a textural experience, indicating a trend towards innovative product formats that provide unique sensorial experiences. - **Flavor Pairing:** Ferrero Rocher's flavor pairing strategy in their new chocolate bar products can inspire a trend towards creative combinations that enhance the sensory experience. - **Emotional Engagement in Confectionery:** Ferrero Rocher's focus on emotional engagement in their confectionery products suggest a trend towards providing products that not only satisfy cravings but also evoke emotions and create memorable experiences with loved ones. ### Sectors Adopting This - **Confectionery:** Ferrero Rocher's new chocolate bars and their focus on emotional engagement and unique sensorial experiences indicate a disruptive innovation opportunity for the confectionery industry to continue innovating and enhancing consumer experiences. - **Retail:** Ferrero Rocher's comment on the importance of supporting retailers with a range of well-known brands that meet consumer demand suggests a disruptive innovation opportunity for the retail industry to collaborate with brands in creating products that increase basket spend and enhance the shopping experience. - **Food and Beverage:** Ferrero Rocher's flavor pairing strategy in their new chocolate bars can inspire disruptive innovation opportunities in the food and beverage industry for creative combinations that enhance the sensory experience and offer new product formats. ## Related on Trend Hunter - [Hazelnut-Filled Chocolate Bars](https://www.trendhunter.com/trends/ferrero-rocher-premium-chocolate-bars.md) - [Snack-Friendly Chocolate Squares](https://www.trendhunter.com/trends/ferrero-rocher-chocolate-squares.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [Artisan-Quality Ice Cream Treats](https://www.trendhunter.com/trends/premium-ice-cream-sticks.md) - [Sharable Chocolate Packaging](https://www.trendhunter.com/trends/ferrero-india.md) - [Indulgent Textured Chocolate Products](https://www.trendhunter.com/trends/venchi-chocoviar.md) - [Chocolate Hazelnut Frozen Treats](https://www.trendhunter.com/trends/woolworths.md)