# Revamped Chocolate Snack Ranges The Ferrero Kinder Chocolate Products Have Been Updated By Michael Hemsworth | Published 2020-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ferrero-kinder-chocolate References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/ferrero-updates-kinder-chocolate-portfolio-12-08-2020/) & [kinder](https://www.kinder.com) The [Ferrero Kinder Chocolate](https://www.trendhunter.com/trends/ferrero-1) products have been updated by the brand to help shoppers seamlessly differentiate between them, draw in new interest in the treats and more. The brand will utilize [packaging with a more distinct appeal](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) in order to help the products align more closely with the target audiences, which include families with children aged six and above. The move is hoped to make it easier for shoppers to pinpoint the products with the ingredients and features they're looking for. Speaking on the Ferrero Kinder Chocolate products updates, Customer Development Director at Ferrero Levi Boorer said, "We have seen some strong growth for Kinder Chocolate in line with our [marketing campaign launch last year](https://www.trendhunter.com/trends/kinder-bueno-campaign). Shoppers love the brand and have responded very well to the activity. Now is therefore the right time to update the look and feel of the popular range, helping retailers to reach more shoppers through a popular range, with each product clearly appealing to a different audience.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Distinct Packaging:** Opportunity for brands to update packaging with a more distinct appeal, making it easier for shoppers to differentiate between products. - **Targeted Marketing:** Potential for brands to align products more closely with specific target audiences, such as families with children aged six and above. - **Consumer Product Customization:** Possibility for brands to offer products with different ingredients and features to cater to the specific preferences of shoppers. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunities in the food and beverage industry include updating packaging and targeting specific consumer groups. - **Confectionery:** Potential for disruptive innovation in the confectionery industry by creating products that appeal to different audiences and offering customization options. - **Retail:** Opportunity for disruptive innovation in the retail industry by providing a popular range of products that clearly appeal to different target audiences. ## Related on Trend Hunter - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Gifting-Focused Travel Chocolate Products](https://www.trendhunter.com/trends/ferrero-travel-market.md) - [Adult-Targeted Easter Treats](https://www.trendhunter.com/trends/ferrero-rocher-and-kinder-easter-products.md) - [Value-Minded Retailer Chocolate Products](https://www.trendhunter.com/trends/kinder-bueno-multipack.md) - [Chocolate-Covered Cookie Expansions](https://www.trendhunter.com/trends/ferrero-kinderini.md) - [Character-Styled Biscuit Snacks](https://www.trendhunter.com/trends/kinder-kinderini-biscuits.md) - [Sharable Chocolate Packaging](https://www.trendhunter.com/trends/ferrero-india.md) - [Festive Digital Chocolate Treats](https://www.trendhunter.com/trends/kinder-chocolate.md) - [Expansive Seasonal Product Ranges](https://www.trendhunter.com/trends/ferrero-holiday-products.md)