# Eco Easter Product Packaging The Ferrero Easter Range is Being Updated with New Packaging By Michael Hemsworth | Published 2022-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ferrero-easter-range References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/ferrero-refreshes-easter-range-and-takes-more-steps-to-make-packaging-100-recyclable-24-01-2022/) & [ferrero](https://www.ferrero.com)  The [Ferrero](https://www.trendhunter.com/trends/thortons) Easter range is being updated by the brand to help make it more eco-friendly and keep it relevant for shoppers who are becoming more conscious when it comes to the products they purchase. The lineup will see plastic windows traditionally used with several of the brand's products, including [Thorntons](https://www.trendhunter.com/trends/thorntons-chocolate), eliminated in favor of a completely paper package. This comes as part of the brand's commitment to revamping all of its various packaging to be 100% recyclable by 2025. Customer Development Director at Ferrero Levi Boorer commented on the updated Ferrero Easter range saying, "Easter is a great time to celebrate with your favourite chocolate confectionery. Compared to Christmas, shoppers were more likely to make a dedicated trip for chocolate at Easter 2021 (21% versus 9% at Christmas, according to [Kantar](https://www.trendhunter.com/trends/kitkat-chunky-caramel)), showcasing the size of the opportunity for confectionery as we fast approach the occasion.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** Opportunity for the innovation of sustainable packaging practices to meet the growing demand for eco-friendly products. - **Recyclable Packaging:** Opportunity to develop new recycling technologies and infrastructure to meet the goal of 100% recyclable packaging by 2025. - **Consumer Consciousness:** Opportunity to cater to the increasing demand for sustainable and environmentally responsible products amongst consumers. ### Industries Being Reshaped - **Packaging:** Disruptive innovation potential in developing sustainable and cost-effective packaging solutions. - **Confectionery:** Opportunity to align with consumer values by using sustainable and recyclable packaging for confectionery products. - **Waste Management:** Potential for innovation in developing new recycling technologies and infrastructure to meet the goal of 100% recyclable packaging by 2025. ## Related on Trend Hunter - [Easter-Themed Chocolate Collections](https://www.trendhunter.com/trends/thortons.md) - [Sustainable Easter Chocolate Packaging](https://www.trendhunter.com/trends/happi-1.md) - [Adult-Targeted Easter Treats](https://www.trendhunter.com/trends/ferrero-rocher-and-kinder-easter-products.md) - [Decadent Easter Chocolate Collections](https://www.trendhunter.com/trends/ferrero-rocher-easter-range.md) - [Expansive Easter Candy Ranges](https://www.trendhunter.com/trends/nestl-confectionery-easter-season-2025.md) - [Elevated Easter Treat Lineups](https://www.trendhunter.com/trends/mars-wrigley-easter-2025.md) - [Contemporary Springtime Easter Treats](https://www.trendhunter.com/trends/lindt-easter-range.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md)