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# Co-Branded Mobile Phones
Ferrari Vertu Phone (Â£4000)

By Cowbag | Published 2007-04-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ferrari-vertu-phone-4000-mobile-phone
References: [gizmodo](http://gizmodo.com/gadgets/cellphones/vertu-ferrari-1947-cellphone-if-you-have-to-ask-the-price-you-cant-afford-it-247673.phpFerr)

[Nokia's](https://www.trendhunter.com/trends/nokia-150) luxury mobile phone brand - [Vertu](https://www.trendhunter.com/trends/metavertu) - has launched a limited-edition series with sports car manufacturer [Ferrari](https://www.trendhunter.com/trends/inkar). Vertu is the only brand of luxury mobile phones in the UK.

Limited to only 1,947 handsets, in a homage to 1947, the year Ferrari first began producing its world famous cars.

Now when I say luxury I mean it - the phones will be sold in selected stores for around £4,000. The cases are made in the same red and black leather Ferrari uses in its cars. The reverse of the phones features a scaled down version of a Ferrari brake pedal, also made from the original materials.

For £4,000 you would want a very special phone and indeed one of the brands USP is its exclusive concierge service available 24 hours a day at the press of a button.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 31% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Luxury Mobile Phones:** Create high-end mobile phones with premium materials and exclusive services, targeting affluent consumers.
- **Co-branding in Technology:** Partner with well-known luxury brands to create limited-edition co-branded products, combining their expertise and fan bases.
- **Exclusive Concierge Services:** Offer 24/7 concierge services as a unique selling proposition for luxury mobile phones, providing personalized assistance to customers.

### Industries Being Reshaped

- **Luxury Mobile Phone Manufacturing:** Manufacture high-end mobile phones using premium materials and incorporating exclusive features to target the luxury market segment.
- **Luxury Co-branding:** Explore partnerships with luxury brands to create co-branded products, leveraging each brand's reputation and appeal to capture the high-end consumer market.
- **Concierge Service Providers:** Develop and offer 24/7 concierge services as a standalone service or in partnership with luxury mobile phone brands, catering to the needs of affluent customers.

## Related on Trend Hunter

- [Collaborative Automotive Luxury Phones](https://www.trendhunter.com/trends/magic7-rsr.md)
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- [Luxury Web3 Phones](https://www.trendhunter.com/trends/metavertu.md)
- [Luxe Car-Inspired Cases](https://www.trendhunter.com/trends/inkar.md)
- [Red-Hued Automotive Audio Solutions](https://www.trendhunter.com/trends/bang-olufsen-x-ferrari-collection.md)
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- [Ultra-Luxe Automotive Publications](https://www.trendhunter.com/trends/ferrari-endurance.md)
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