# Exclusive Sportscar Champagnes Ferrari Launches New Bubbly to Celebrate Its Formula 1 Partnership By Niko Pajkovic | Published 2021-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ferrari-trento References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/09/ferrari-launches-limited-edition-f1-fizz/) & [ferraritrento](https://www.ferraritrento.com/en/) Ferarri Trento, an Italian company specializing in sparkling wine, has released the 'The Ferrari F1 Limited Edition,' a Blanc de Blancs Trentodoc, made from Chardonnay from the vineyards of Trentino-Alto Adige. First unveiled as the Gran Premio d’Italia 2021 at Monza on September 12th, the new champagne comes packaged in a series of exclusive looks that features four of the top Grands Prix in the FIA [Formula 1](https://www.trendhunter.com/trends/limitededition-tequila-bottles) World Championship. The Silverstone, Monza, Sochi F1, and Suzuka circuits all come in unique packaging with their own labels. As for the champagne, it has been matured on its lees for over three years and is crafted using the traditional Trentdoco method. With notes of ripe fruit, bread, and hazelnuts, this [limited edition bottle of bubbly](https://www.trendhunter.com/trends/code-rouge-edition) is light while maintaining a sophisticated blend of flavors. Image Credit: Ferarri ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 25% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Luxury Automotive Beverages:** Opportunity for luxury car brands to partner with premium beverage companies to create exclusive collaborations. - **Branded Limited Editions:** Strategy for companies to release branded limited editions of their products to increase brand loyalty and exclusivity. - **Experiential Marketing:** Trend of brands creating unique and interactive experiences for consumers to enhance brand image and engagement. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to create exclusive collaborations with luxury car brands to reach high-end consumers. - **Automotive:** Opportunity for car companies to partner with premium beverage companies to create unique products that align with their brand image. - **Event Marketing:** Opportunity for event planning companies to incorporate experiential marketing strategies into their events to create engaging and memorable brand experiences for attendees. ## Related on Trend Hunter - [Racing Alcohol-Free Beer Collabs](https://www.trendhunter.com/trends/peroni-nastro-azzurro-00-and-scuderia-ferrari.md) - [Racecar Team Drink Sponsorships](https://www.trendhunter.com/trends/drink-sponsorship.md) - [Luxury Limited-Edition Tequila Bottles](https://www.trendhunter.com/trends/limitededition-tequila-bottles.md) - [High-Profile Experiential Luxury Initiatives](https://www.trendhunter.com/trends/global-luxury-partner.md) - [Sporty Striking Racing Kits](https://www.trendhunter.com/trends/f1-team-kit.md) - [Official Racing Spirit Partnerships](https://www.trendhunter.com/trends/belvedere-and-formula-one.md) - [Immersive F1 Pop-Ups](https://www.trendhunter.com/trends/la-maison-tifosi-nastro-azzurro-00.md) - [Sports Car-Inspired Whiskies](https://www.trendhunter.com/trends/aston-martin-in-formula-one.md) - [Live Cocktail Demos](https://www.trendhunter.com/trends/house-of-peroni-nastro.md)