# F1 Tribute High Tops The Stylish Ferrari Puma Shoe Pays Homage to Gilles Villeneuve By Michael Hines | Published 2010-05-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ferrari-puma References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/15/livestock-x-ferrari-x-puma/) & [deadstock](http://deadstock.ca/livestock/) The [Ferrari](https://www.trendhunter.com/trends/puma-x-ferrari) [Puma](https://www.trendhunter.com/trends/20-years-of-red) has to be the coolest shoe collaboration I have ever seen. These shoes are actually made to pay tribute to [F1](https://www.trendhunter.com/trends/las-vegas-grand-prix) driver Gilles Villeneuve. Gilles is Canadian, and these shoes are only available at Canadian retailer Livestock. I have never wanted to be Canadian more. The colorway of the Ferrari Puma is taken from the Ferrari logo, an obvious source of inspiration for this epic collaboration. Check out the gallery and peep the video to see and learn more about the Ferrari Puma. The more you know! ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 23% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **F1-inspired Footwear:** The collaboration between Ferrari and Puma creates an opportunity for other sportswear companies to explore partnerships with motorsport teams. - **Tribute Apparel:** The popularity of the Ferrari Puma shoe pays homage to sports legends, suggesting a market for similar tribute apparel. - **Brand Partnerships:** The partnership between Ferrari and Puma represents a potential opportunity for other brands to collaborate on unique products. ### Where This Applies - **Sports Apparel:** The collaboration between Ferrari and Puma in creating innovative and stylish sports shoes presents a growth opportunity for the sports apparel industry. - **Motorsports:** The partnership between Ferrari and Puma highlights the potential for disruption in the motorsport industry by incorporating unique design into merchandise. - **Retail:** The exclusive availability of the Ferrari Puma shoe in a Canadian store represents a potentially lucrative retail opportunity for businesses to secure limited edition products. ## Related on Trend Hunter - [Rugged Desert-Inspired Capsules](https://www.trendhunter.com/trends/puma-x-ferrari.md) - [Motorport Style Capsules](https://www.trendhunter.com/trends/20-years-of-red.md) - [Retro Racecar-Inspired Shoes](https://www.trendhunter.com/trends/porsche-911-gt1.md) - [Striking Motorsport-Inspired Collections](https://www.trendhunter.com/trends/las-vegas-grand-prix.md) - [Cinematic Sneaker Packs](https://www.trendhunter.com/trends/fast-furious-x-puma.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Premium Slip-On Loafers](https://www.trendhunter.com/trends/slide-loafer.md) - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md)