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# Sporty Supercharged SUV Coupes
The Conceptual Ferrari GT Cross Maintains a Familiar Design Ethos

By Michael Hemsworth | Published 2020-02-19 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/ferrari-gt-cross
References: [yankodesign](https://www.yankodesign.com/2020/02/18/the-ferrari-gt-cross-concept-integrates-the-companys-racing-dna-with-suv-design/)

The conceptual [Ferrari](https://www.trendhunter.com/trends/gran-turismo-mediterranea) GT Cross is a different kind of SUV that maintains a sporty aesthetic for drivers to enjoy when driving through city streets or [exploring off-road environments](https://www.trendhunter.com/trends/offroad-vehicle-concept). The [SUV coupe](https://www.trendhunter.com/trends/toyota-century) is the design work of Jean-Louis Qui and maintains a focus on the aesthetic of the Ferrari race car to give it a decidedly sport yet capable style. The vehicle boasts a four-wheel drive, two seats and ample attitude to keep a driver feeling agile when going about their daily commute or adventuring on the weekend.

The conceptual Ferrari GT Cross is rounded off with aerodynamic air inlets in the front, a series of fluid lines throughout and an iconic red-and-black paint job that makes it instantly recognizable on the road.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 84% | Activity: 55% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Sporty SUV Coupes:** Sporty and sleek SUV coupes that maintain a focus on aesthetics are on the rise, providing a disruptive innovation opportunity for those who prioritize style and performance.
- **Off-road Capable Suvs:** SUVs designed for off-road exploration with a focus on capability and performance are increasingly popular, offering opportunities for disruptive innovation in adventure-oriented industries.
- **Luxury Concept Cars:** Concept cars with a focus on luxury, innovation and performance continue to emerge, providing a chance for innovation in the automotive industry.

### Industries Being Reshaped

- **Automotive Industry:** The automotive industry will need to invest in innovative designs that prioritize style, performance and off-road capabilities for the new wave of sporty, capable SUVs.
- **Outdoor Adventure Industry:** Companies focused on outdoor adventure and exploration should invest in developing and marketing off-road capable SUVs that offer a mix of luxury and performance.
- **Luxury Goods Industry:** The luxury goods industry can benefit from creating concept cars that cater to consumers seeking luxury, innovation and performance.

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