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# Ferrari 60th Anniversary Bike
Colnago 2007 Collection

By Juan Carlos Bonilla | Published 2007-10-03 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/ferrari-60th-anniversary-bicycle
References: [sybarites.org](http://www.sybarites.org/2007/09/29/ferrari-60th-anniversary-bicycle/) & [colnagonews](http://www.colnagonews.com/en/ferrari60/index.php)

Here's the perfect bike for people who enjoy extreme shopping. This adult toy has high quality high design and a very high price. If you are [Ferrari](https://www.trendhunter.com/trends/ferrari-and-bang-olufsen) fan, this is the latest complement to your collection. Take a look at the video and draw your own conclusions on the [Colnago](https://www.trendhunter.com/trends/colnago-bikes) 2007 collection.

The [limited edition bike](https://www.trendhunter.com/trends/twospeed-folding-bike) was created by Colnago to celebrate the 60th anniversary of the legendary luxe car brand Ferrari.

**Implications** - Limited edition items like this Colnago bike are the perfect lure to get unsure consumers to jump in and make a purchase. When consumers are given a time constraint for purchasing, this will motivate them to make their decisions differently.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 13% | Activity: 67% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Reviews](https://www.trendhunter.com/reviews)

## Key Themes

### Why This Trend Is Growing

- **Limited Edition Shopping:** Limited edition items as a motivation for consumer purchases.
- **Luxury Brand Collaborations:** High-end brands collaborating to create exclusive products.
- **High-end Outdoor Gear:** Expensive, high-quality outdoor gear as a symbol of luxury lifestyle.

### Industries Being Reshaped

- **Cycling Industry:** Exclusive, high-end bikes created by luxury brands.
- **Luxury Automotive Industry:** Collaborations between luxury auto brands and other industries.
- **Outdoor Recreation Industry:** High-end gear for luxury outdoor activities.

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