# Ecofied Power Autos The Ferrari 599 HY-KERS Hybrid Supercar By Brian G Randles | Published 2010-03-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ferrari-599-hy-kers-hybrid-supercar References: [autoblog](http://www.autoblog.com/2010/03/02/ferrari-599-hy-kers-geneva-motor-show-2010/) Taking another step forward together are gear heads and green thumbs, which can be seen with the release of the Ferrari 599 HY-KERS Hybrid Supercar. Featuring a 100 horse power motor, the Ferrari 599 HY-KERS Hybrid Supercar is the auto brands's first hybrid car and is similar to the [Toyota](https://www.trendhunter.com/trends/alpine-a4810) [Prius](https://www.trendhunter.com/trends/2023-toyota-prius) in that whenever the car breaks, energy is sent to the battery pack to be stored or used. The vehicle is also capable of operating in full-electric mode for short trips. Check out other Ferrari finds below. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Supercars:** The trend of hybrid supercars presents an opportunity for companies to develop high-performance vehicles with improved fuel efficiency and reduced emissions. - **Energy Recovery Systems:** The development of energy recovery systems, like the HY-KERS technology in the Ferrari 599, opens up opportunities for integrating regenerative braking and electrical storage in various industries. - **Electric Vehicle Innovations:** The growing trend of electric vehicles creates opportunities for innovation, such as the ability to operate in full-electric mode for short trips, making them more versatile and eco-friendly. ### Sectors Adopting This - **Automotive Industry:** In the automotive industry, there is a disruptive innovation opportunity to create more sustainable and efficient vehicles through the incorporation of hybrid and electric technologies. - **Energy Storage Industry:** The energy storage industry can explore the development of advanced battery packs and regenerative braking systems for hybrid and electric vehicles, enhancing energy efficiency and storage capabilities. - **Technology Industry:** The technology industry can contribute to the development of energy recovery systems and electric vehicle innovations by providing advanced components, software, and connectivity solutions. ## Related on Trend Hunter - [Powerful Italian SUVs](https://www.trendhunter.com/trends/ferrari-purosangue.md) - [V6-Equipped Supercars](https://www.trendhunter.com/trends/296-gt3.md) - [Hybrid-System Futuristic Hypercar Concepts](https://www.trendhunter.com/trends/mercedesamg-one.md) - [Luxury Italian PHEVs](https://www.trendhunter.com/trends/2025-lamborghini-urus-se-plugin-hybrid.md) - [Hybrid Convertible Vehicles](https://www.trendhunter.com/trends/artura-spider.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Powerful-Sounding EVs](https://www.trendhunter.com/trends/ferrari-sound-generator.md) - [Retro Sci-Fi-Inspired Vehicles](https://www.trendhunter.com/trends/2025-12cilindri.md) - [Plastic Waste-Powered Vehicles](https://www.trendhunter.com/trends/bertone-gb110.md)