# $50 Million Cars The Ferrari 250 GTO Takes Car Collecting to New Level By Thomas Wade-West | Published 2013-10-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ferrari-250-gto References: [luxurylaunches](http://luxurylaunches.com/auctions/ferrari-250-gto-sells-for-52-million-setting-a-new-record.php) & [ferrari](http://www.ferrari.com/english/pages/home.aspx) At Trend Hunter, we don't normally cover the 'most expensive' of any particular item, but this [Ferrari](https://www.trendhunter.com/trends/sf48-unica) just set an extraordinary new record, showing that car collecting is reaching a new level. The last previous record of the most expensive vehicle in the world was set by the Sir Sterling Moss 1962 Ferrari 250 GTO at $32 million. This record has since been broken with the 1963 Ferrari 250 GTO selling for $52 million. The latest GTO is known for its competition history—it had won the 1963 Tour de France road race, so its both nostalgic and beautiful. The car was recently sold in a private deal for over 49% more than the last standing record price. This [classic car](https://www.trendhunter.com/trends/nostalgic-luxury-car) is sought after as both a competition tool of sport, and a [rare art work](https://www.trendhunter.com/trends/art-car-1). This recent increase in classic vehicle sales (and prices) suggests a growing market in this field. The Ferrari 250 GTO set records as the most expensive car in the world. More pictures of this vehicle and information about the transaction are available online. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Growing Classic Vehicle Market:** The recent increase in classic vehicle sales and prices suggests a growing market in this field. - **Rising Car Collecting Value:** The record-breaking sale of the Ferrari 250 GTO demonstrates that car collecting is reaching new levels of value. - **Nostalgic Sport Competition Tools:** The sought-after Ferrari 250 GTO is not only a competition tool of sport but also a rare artwork. ### Sectors Adopting This - **Classic Car Industry:** The growing market for classic vehicles presents disruptive innovation opportunities in restoration, customization, and preservation services. - **Luxury Car Industry:** The rising value of car collecting creates opportunities for luxury car manufacturers to position their vehicles as collectible investments. - **Art Market Industry:** The increasing interest in the Ferrari 250 GTO as a rare artwork suggests opportunities for art market platforms to cater to car collectors. ## Related on Trend Hunter - [Ultra-Luxe Automotive Publications](https://www.trendhunter.com/trends/ferrari-endurance.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Luxury Game-Inspired Hypercars](https://www.trendhunter.com/trends/solus-gt.md) - [Limited Racing Models](https://www.trendhunter.com/trends/honda-ra272.md) - [Nostalgic Luxury Cars](https://www.trendhunter.com/trends/nostalgic-luxury-car.md) - [Single-Edition Sports Cars](https://www.trendhunter.com/trends/sf48-unica.md)