# Sustainable Candy Packaging Initiatives The Ferrara Candy Company Made a Packaging Announcement By Michael Hemsworth | Published 2020-12-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ferrara-candy References: [foodbev](https://www.foodbev.com/news/ferrara-targets-100-reusable-recyclable-packaging-by-2025/) & [ferrarausa](https://www.ferrarausa.com) The [Ferrara Candy Company](https://www.trendhunter.com/trends/holiday-candy-lineup) has announced a new initiative to help it move forward and join one of a growing number of businesses that are making sustainability pledges. The brand has announced that it will be making all of its packaging 100% [reusable, recyclable or compostable](https://www.trendhunter.com/trends/date-energy-bars) by 2025, which will see it engaging with its entire network to get the job done. The company has committed to finding new solutions to replace [single-use plastic packaging](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper) and will also see the brand reduce packaging where possible. Ferrara Candy Company CEO Todd Siwak spoke on the new packaging commitment saying, "Today, through our commitment to identify and capitalize on innovative solutions that reduce plastic waste in our products and packaging, we continue to focus on growth that is sustainable and responsible as we strive to be a better global citizen." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Opportunity to develop innovative packaging solutions that are reusable, recyclable, or compostable. - **Plastic Waste Reduction:** Opportunity to create alternatives to single-use plastic packaging. - **Packaging Optimization:** Opportunity to find ways to reduce packaging while maintaining product integrity. ### Industries Being Reshaped - **Candy Manufacturing:** Opportunity for candy manufacturers to adopt sustainable packaging practices. - **Packaging Industry:** Opportunity for packaging companies to develop innovative packaging solutions. - **Food and Beverage:** Opportunity for food and beverage brands to enhance sustainability efforts through packaging initiatives. ## Related on Trend Hunter - [Sustainable Cereal Packaging](https://www.trendhunter.com/trends/post-consumer-brands.md) - [Eco Easter Product Packaging](https://www.trendhunter.com/trends/ferrero-easter-range.md) - [Reduced Plastic Candy Packaging](https://www.trendhunter.com/trends/bonds-of-london.md) - [Paper-Packaged Chocolate Bars](https://www.trendhunter.com/trends/walkers-chocolates.md) - [Eco-Focused Candy Packaging](https://www.trendhunter.com/trends/barratt-favourites.md) - [Recyclable Paper Confectionery Packaging](https://www.trendhunter.com/trends/recyclable-paper-confectionery-packaging.md) - [Sustainable Snack Chip Packaging](https://www.trendhunter.com/trends/pepsico-europe.md) - [Sustainable Cereal Packaging](https://www.trendhunter.com/trends/fully-recyclable-packaging.md) - [Sustainable Snack Packaging](https://www.trendhunter.com/trends/amcor-and-lorenz-snacks.md)