# Anxious Alcohol Ads The Fernet 1882 Commercial Promotes Calmness By Jamie Danielle Munro | Published 2011-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fernet-1882 References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/fernet-1882-nervous-vs-calm/) & [fernet1882.ar](http://fernet1882.com.ar/) This Fernet 1882 commercial takes the cake for odd ads. While two men sit blissfully on a hill sipping their [spirits](https://www.trendhunter.com/trends/casa-redondo), a strange crowd performs a few bizarre stunts. The commercial opens with a group of individuals tapping their feet anxiously. Suddenly, a large helicopter swoops down carrying an unknown object and the furious crowd lunges forward, attempting to eat this device but with little success. An object in the shape of a finger is also lowered, and the last shot shows the two men drinking Fernet 1882 while a calming tune plays in the background. Although strange, this commercial definitely receives points for originality. **Implications** - With so many products saturating the market, businesses must try [alternative campaigns](https://www.trendhunter.com/trends/made-to-be-still) to gain attention from consumers. Ads with an [odd sense of humor](https://www.trendhunter.com/trends/believe-campaign) will hook in viewers and help to sell a variety of products. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Humorous Ads:** Businesses can differentiate themselves by creating humorous ads that stand out from the crowd. - **Original Ad Campaigns:** Businesses can create unique and original ad campaigns to capture consumers' attention. - **Anxiety Relief Marketing:** There is a potential trend for marketing products as anxiety relievers, as demonstrated in the Fernet 1882 commercial. ### Where This Applies - **Alcohol Industry:** Alcohol companies can create humorous and original ad campaigns to stand out and attract customers. - **Advertising Industry:** Advertising agencies can specialize in creating unique and humorous ads to meet the demand of businesses looking to stand out. - **Pharmaceutical Industry:** The pharmaceutical industry can take inspiration from the Fernet 1882 commercial and develop anxiety-relieving products marketed through creative ad campaigns. ## Related on Trend Hunter - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md)