# Chromatic Kaleidoscope Editorials The Way Fernando Machado Fashion Story is Youthfully Edgy By Jana Pijak | Published 2013-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fernando-machado References: [malemodelscene.net](http://www.malemodelscene.net/fresh-faces/andy-parker-sean-tofts-fernando-machado/) & [fernandomachadoph.tumblr](http://fernandomachadoph.tumblr.com/) Fernando Machado captures 'The Way' fashion story, starring models Andy Parker and Sean Tofts. The SNAP Model Management duo poses both outdoors and in-studio while dressed in an edgy and modern wardrobe of designer menswear staples. Whether showcasing retro inspired shirt patterns or sculpturally tailored overcoats, the models exude a utilitarian chic and clean-cut air. This striking and fashion-forward image series by Fernando Machado explores bold visual techniques that play with a viewer's perception. The talented photographer showcases a palette of chromatic color hues and creative filtering techniques in this set of images. The techniques include double exposures, infrared color hues and kaleidoscopic mirror imagery that enhance his portraits, giving them a visually stunning element that blurs the lines between fashion and art. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 61% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Utilitarian Chic:** There is opportunity for designers to create edgy, modern wardrobe staples that balance style and function. - **Creative Filtering Techniques:** There is opportunity for photo editing software developers to create new features and filters that enhance portraits in visually stunning ways. - **Fashion-forward Visual Techniques:** There is opportunity for photographers to explore bold visual techniques that blur the lines between fashion and art. ### Who This Affects Most - **Fashion Industry:** The fashion industry can explore new design concepts based on utilitarian chic that appeal to modern customers seeking style and function. - **Photo Editing Software Industry:** The photo editing software industry can develop new features and filters that enhance portraits using creative filtering techniques. - **Photography Industry:** The photography industry can experiment with fashion-forward visual techniques to create visually stunning portraits that blur the lines between fashion and art. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md)