# Sensual Accessory Ads Fernando Jorge‘s Latest Jewelry Campaign Features Candid Imagery By Jana Pijak | Published 2015-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fernando-jorge References: [designscene.net](http://www.designscene.net/2015/08/luisa-moraes-fernando-jorge.html) Fernando Jorge‘s latest jewelry collection is featured in a sensual campaign that highlights the importance of detail. Titled 'Stream,' this advertorial features model Luisa Moraes who roams urban streets while sporting her favorite [earrings, necklaces and statement rings](https://www.trendhunter.com/trends/empowering-jewelry-campaign). Photographer Alessio Boni captures the image series with the help of art director Joao Moraes and zooms in on candid closeups of his model muse. Rather that capturing full-body shots of model Luisa, Bonia opts for a series of [sensual closeups](https://www.trendhunter.com/trends/contemporary-femininity). These images are raw and honest, featuring spontaneous frames rather than posed ones. Styling for Fernando Jorge‘s [accessory campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) is courtesy of Ketevan Gvaramadze while its effortlessly cool beauty looks are the work of hair stylist Tetsuya Yamakata and makeup artist Asami Matsuda. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 98% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Candid Jewelry Campaigns:** Jewelry companies can create campaigns that showcase their products through candid imagery that is raw and honest. - **Effortlessly Cool Beauty Looks:** Beauty companies can focus on creating effortless beauty looks that complement the products being showcased. - **Statement Jewelry Pieces:** Jewelry companies can focus on creating statement pieces that are perfect for adding a touch of glam to everyday outfits. ### Who This Affects Most - **Jewelry:** Jewelry companies can incorporate raw and honest imagery in their campaigns and focus on creating statement pieces. - **Beauty:** Beauty companies can create effortless and cool beauty looks that complement the products being showcased in their campaigns. - **Fashion:** Fashion companies can focus on incorporating statement jewelry pieces in their collections to add a touch of glam to everyday outfits. ## Related on Trend Hunter - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)