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# Fermented Ranch Dressings
Cleveland Kitchen's Newest Fermented Dressing Boasts a Base of Kefir

By Laura McQuarrie | Published 2020-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fermented-dressing
References: [prnewswire](https://www.prnewswire.com/news-releases/cleveland-kitchen-upgrades-americas-most-consumed-dressing-with-the-launch-of-worlds-first-fermented-ranch-dressing-301154569.html) & [clevelandkitchen](http://www.clevelandkitchen.com/)

Cleveland Kitchen is adding to its range of Fermented Dressings and Marinades with a healthful new take on the classic ranch dressing. The new Backyard Ranch dressing is made with a base of kefir and is enhanced with flavorful additions like fermented cabbage, garlic and black pepper puree. While the brand recognizes that some of the most calorie-conscious natural ranch dressings on the market come in at about 160 calories, Backyard Ranch cuts that number down even more to just 90 calories per serving.

Thanks to the fact that the gut-healthy dressing uses fermented kefir as a dairy base, plus less oil and date syrup as a natural sweetener, it offers a guilt-free dressing that people can feel good about enjoying.

Image Credit: Cleveland Kitchen

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 18% | Activity: 16% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Fermented Dressings:** The popularity of fermented dressings continues to grow as consumers seek out healthier and more flavorful options.
- **Kefir-based Products:** With more people interested in gut health, kefir-based products like Cleveland Kitchen's Backyard Ranch dressing offer a unique opportunity for innovation.
- **Low-calorie Dressings:** As people become more health-conscious, the trend towards low-calorie dressings like Backyard Ranch will continue to gain momentum.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry has a great opportunity to capitalize on the growing popularity of fermented, kefir-based dressings.
- **Health and Wellness:** The health and wellness industry can take advantage of the trend towards gut-healthy foods and promote the benefits of kefir-based products like Backyard Ranch.
- **Natural Sweetener:** The growing demand for natural sweeteners like date syrup presents an opportunity for companies to create new, healthier alternatives to traditional sweeteners.

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