# Socially-Conscious Cosmetics Fergie Heads to LA to Promo ‘Viva Glam' Lipstick By Geebee Micro | Published 2009-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fergie-viva-glam-lipstick-aids-mac References: [monstersandcritics](http://www.monstersandcritics.com/people/features/article_1463342.php/In_photos_Fergie_Launches_Viva_Glam_Lipstick_to_Benefit_MAC_AIDS_Fund) & [fergie.blackeyedpeas](http://fergie.blackeyedpeas.com/) Singer and entertainer Fergie has been touting some of her causes recently, as she was recently in Los Angeles to promote her recently-launched ‘Viva Glam’ lipstick for [MAC Cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) to benefit the MAC AIDS fund. While also in LA, Fergie attended a Project Angel Food event, which provides [meals for the needy](https://www.trendhunter.com/trends/beauty-2-the-streetz). There, she listened to those who received the meals and heard how this generosity helped them when they really needed it. Included are a number of photos of Fergie wearing her new lipstick line. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 22% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Socially-conscious Beauty Products:** Creating cosmetics that support social causes or charities, as well as having eco-friendly packaging and ethical sourcing initiatives. - **Celebrity-backed Cosmetics:** Brands partnering with celebrities to promote products can increase sales and brand awareness, especially if the celebrity aligns with the brand's values or mission. - **Cause-marketing Campaigns:** Creating marketing campaigns that promote a social cause or charity can attract consumers who want to feel like they are making a difference with their purchases. ### Where This Applies - **Beauty and Cosmetics Industry:** Companies in this industry have an opportunity to create socially-conscious products and launch cause-related marketing campaigns to differentiate themselves from competitors and appeal to conscious consumers. - **Social Cause and Charity Industry:** Organizations that work with social causes and charities can partner with beauty and cosmetics brands to raise awareness and funding for their causes. - **Celebrity Endorsement Industry:** Companies that specialize in celebrity endorsements have an opportunity to connect brands with social causes and charities to create cause-marketing campaigns that benefit both the brand and the cause. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Beauty Brand Community Initiatives](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Unhoused Individuals-Supporting Initiatives](https://www.trendhunter.com/trends/beauty-2-the-streetz.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md)