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# Backless Midnight Blue Gowns
This Shimmering Fergie SAG Awards 2010 Dress Takes the Night

By Marissa Brassfield | Published 2010-01-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fergie-sag-awards-2010
References: [justjared.buzznet](http://justjared.buzznet.com/2010/01/24/fergie-brings-a-sexy-back/)

This Fergie SAG Awards 2010 dress is one of my favorite outfits she's worn on a red carpet. It's a shimmering backless [Armani](https://www.trendhunter.com/trends/prisma-glass-lip-gloss) Prive floor-length gown with a black asymmetrical detail and a dangerously high thigh slit. She took the night, all right!

Check out more shots of the Fergie SAG Awards 2010 gown above, and keep clicking for more ferocious [midnight blue fashion features](https://www.trendhunter.com/trends/auteur-studios-fall-2025) from Trend Hunter's archives.

**Implications** - Shoppers are looking for an element of luxury in their designs. Pieces that contain an aspect of prestige are appealing to those who want to experience a bit of exclusivity. In order to gain more popularity, a company could focus on creating more of their items with this in mind.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 75% | Activity: 45% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Luxury Designs:** Create designs that contain an element of prestige and exclusivity to cater to shoppers looking for a touch of luxury.
- **Shimmering Fashion:** Develop fashion pieces that incorporate shimmering elements to capture attention and stand out in the crowd.
- **Backless Gowns:** Design gowns with a backless feature to provide a sexy and daring look that appeals to fashion-forward individuals.

### Industries Being Reshaped

- **Fashion Design:** Opportunity for fashion designers to create luxury designs with elements of prestige and exclusivity.
- **Evening Wear:** Innovation in the evening wear industry by incorporating shimmering elements into the designs to make a bold statement.
- **Red Carpet Fashion:** Inventive designs for backless gowns that offer a sexy and daring look targeted at celebrities and fashion-conscious individuals attending high-profile events.

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