# Tabloid Spoof Promotions DLKW Uses Fergie Scandal to Promote Prince's New Album By The Rabbit Agency | Published 2010-07-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fergie-prince-exclusive References: [youtube](http://www.youtube.com/watch?v=DcZSrIJCReo) & [mirror](http://www.mirror.co.uk/celebs/news/2010/07/03/prince-will-give-new-album-20ten-away-free-to-daily-mirror-readers-115875-22378301/) Not long after Fergie was caught on camera offering to make introductions to Prince Andrew for cash, the Daily Mirror has captured her making deals for cash with a famous Prince. Or is she? This spoof video was created by advertising agency DLKW to promote the Daily Mirror’s exclusive deal with the artist formerly known as ‘The Artist Formerly Known As Prince,’ now known again as simply Prince. Phew. Prince is [giving his new album away](https://www.trendhunter.com/trends/deliveroo-and-aj-tracey) with the Daily Mirror on Saturday, July 10. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Spoof Marketing Campaigns:** Opportunity for companies to create humorous and attention-grabbing ad campaigns - **Tabloid Culture Exploitation:** Trend towards using scandal and celebrity news in advertising and branding strategies - **Limited Time Offers:** Use of short-term promotions to drive sales and create a sense of urgency ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create spoof campaigns that grab attention and create brand awareness - **Media:** Trend towards media outlets using scandal to attract readership and generate revenue - **Music:** Opportunity for artists to partner with media outlets to promote new music releases and reach wider audiences ## Related on Trend Hunter - [Gossip-Stopping Burgers](https://www.trendhunter.com/trends/the-royal-silencer.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md)