# Sultry Soda-Guzzling Celebs Watch the Fergie Dr. Pepper Commercial as She Downs a Can of Pop By Chalaine Mantha | Published 2011-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fergie-dr-pepper-commercial References: [fitperez](http://fitperez.com/2011-03-17-fergie-in-sultry-dr-pepper-commercial) & [drpepper](http://www.drpepper.com/) The Fergie [Dr. Pepper](https://www.trendhunter.com/trends/flavor-offerings) commercial is endorsing the delicious-looking [Dr. Pepper cherry-flavored beverage](https://www.trendhunter.com/trends/dr-pepper-zero-sugar-cherry-crush). A Fergie song with a good dance beat can be heard in the background as she grabs the soda and guzzles it down in three seconds flat. Now that is impressive! She also does it with the can about a foot away from her mouth. Something makes me feel like if I tried this, I would spill the drink all over. The Fergie Dr. Pepper commercial features the [superstar singer](https://www.trendhunter.com/trends/travis-kelce1) in a sultry all-black outfit, polished red nails and sky-high heels. At the end of the commercial, Fergie pulls a knotted cherry stem out of her mouth and gives the camera a saucy glance as she turns and walks away. Hot! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsements:** Opportunity for brands to leverage the popularity and influence of celebrities to promote their products. - **Cherry-flavored Beverages:** Growing demand for unique and flavorful beverage options, particularly in the cherry-flavored category. - **Sensory Marketing:** Utilize sensory experiences, such as visuals and sound, to create memorable advertisements and enhance brand perception. ### Where This Applies - **Beverage:** Innovative product offerings and marketing strategies in the beverage industry to cater to changing consumer preferences. - **Celebrity Brands:** Celebrity-driven product collaborations and endorsements, expanding the reach of both the brand and the celebrity. - **Marketing and Advertising:** Opportunities for marketers to experiment with unique and attention-grabbing advertising techniques to resonate with target audiences. ## Related on Trend Hunter - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Singer-Backed Soda Flavors](https://www.trendhunter.com/trends/coca-cola-move.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Pop-Culture-Inspired Soda Drinks](https://www.trendhunter.com/trends/popcultureinspired-soda.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Sweetly Tart Sodas](https://www.trendhunter.com/trends/dr-pepper-blackberry.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md)