# Customized Vintage Graphic Tees Fergadelic Designs Custom Tees for Oxfam Charity Purposes By Amy Duong | Published 2020-09-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fergadelic References: [hypebeast](https://hypebeast.com/2020/9/fergadelic-oxfam-tees-selfridges-project-earth) British charity [Oxfam](https://www.trendhunter.com/trends/oxfam-1) taps the talents of graphic designer Fergadelic, who is also recognized as Fergus Purcell to work together on a collection of custom vintage graphic tees that are sourced from Oxfam's own charity's warehouse. To honor the collaboration, the artist creates a special graphic that reads "Fight Poverty, Put People First, Champion Women's Rights." The graphic is then decorated on a series of vibrantly tonal vintage tees in tonal contrasting finishes respective of each shirt. This collaborative project between the two marks the launch of Oxfam's pop-up location that is opening in Selfridges as a contribution of the Project Earth initiative. The location is curated by Bat Garnett and will play a role in the Second Hand September project, which encourages consumers to go a month without buying new clothing. Image Credit: Selfridges ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 81% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Custom Vintage Graphic Tees:** Disruptive Innovation Opportunity: Explore the use of advanced printing technologies to create customized vintage graphic tees. - **Charity Collaborations:** Disruptive Innovation Opportunity: Develop innovative partnerships between charities and artists/designers to create unique products for a cause. - **Sustainable Fashion Initiatives:** Disruptive Innovation Opportunity: Launch sustainable fashion projects like Second Hand September to promote eco-friendly consumer habits. ### Who This Affects Most - **Fashion:** Disruptive Innovation Opportunity: Integrate technology, such as AR try-on apps, into the fashion industry for a more personalized shopping experience. - **Non-profit/charity:** Disruptive Innovation Opportunity: Use blockchain technology to increase transparency and traceability in charity initiatives. - **Printing/textile:** Disruptive Innovation Opportunity: Utilize 3D printing in the textile industry to create customized and eco-friendly clothing. ## Related on Trend Hunter - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Music Culture-Honoring Graphic Tees](https://www.trendhunter.com/trends/dance-tshirt.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md) - [Archive Graphic Tees](https://www.trendhunter.com/trends/dover-street-market-x-nike.md) - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md)