# Savage Beverage Branding Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf By Amelia Roblin | Published 2013-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/feral-beer-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/feral-brewing-company.html) & [blockbranding](http://blockbranding.com/) To get noticed in the current beer market, your brand identity has got to have an edge. Feral Beer packaging undoubtedly presents this image, and it works delectably well with the fierce name of the make. The [Feral Brewing Company](https://www.trendhunter.com/trends/myco-clarity-mushroom-gummies) has a successful 11-year history of of producing award-winning Australian beverages, yet it worked to [reestablish its look](https://www.trendhunter.com/trends/edinburgh-gin-redesign) with a rawness that's much fresher than you'll see in competing products. The "balsy" do it yourself approach involved the integration of sketchy hand-drawn illustrations of the wild animals on the labels, plus the use of an old photocopier as part of the graphic design and production process. Doodles, smudges and messy text help to define Feral Beer packaging as the vessel for the Everyman's booze with a taste that's untamable. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Raw Packaging Design:** Brands can differentiate themselves by adopting a stripped-down and hand-drawn packaging design. - **Wild Animal Illustrations:** Using illustrations of untamed and wild animals in packaging design can give a sense of fearlessness. - **Unpolished Branding:** Popularizing an unpolished branding style can create a unique and easily recognizable company image. ### Who This Affects Most - **Craft Beer Industry:** Craft beer companies can explore the use of raw packaging design and wild animal illustrations to differentiate themselves. - **Wine Industry:** Wine companies can consider adopting the unpolished branding trend to appeal to younger audiences seeking an effortlessly cool aesthetic. - **Artisanal Food Industry:** Artisanal food brands can apply the raw packaging design and wild animal illustration trends to appeal to consumers seeking uniqueness and authenticity in the food they purchase. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)