# Fresh Produce Papers Fenugreen Keeps Fruits and Vegetables from Spoiling By Tiana Reid | Published 2013-05-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fenugreen References: [facebook](https://www.facebook.com/Fenugreen) & [fenugreen](http://www.fenugreen.com/) Based in Harvard Square, Massachusetts, Fenugreen is a social enterprise that has created an innovation that attempts to [keep fruits and vegetables from spoiling](https://www.trendhunter.com/trends/expiremate) thereby minimizing food waste. FreshPaper is the invention itself, which is now hit the mainstream an dis sold at [Whole Foods](https://www.trendhunter.com/trends/sesame-workshop). The company also holds a TOMS-esque one for one model: for every pack of FreshPaper bought, one is donated to a food bank. Fenugren's Kavita Shukla and Swaroop Samant were one of the 53 Echoing Green Fellowship Finalists for this year -- of which the lot were announced at the end of last month in April. **Contact Information** Fenugreen [website](http://www.fenugreen.com/) Fenugreen on [Facebook](https://www.facebook.com/Fenugreen) Fenugreen on [Twitter](https://twitter.com/fenugreen) Fresh for All [blog](http://fenugreen.blogspot.com/) (blogspot) ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Food Preservation Innovation:** Fenugreen's FreshPaper addresses food waste by innovating food preservation. - **Social Enterprise Model:** Fenugreen's Toms-like one for one model creates social impact while generating revenue. - **Eco-friendly Packaging:** Fenugreen's commitment to sustainability is demonstrated through the eco-friendly packaging of their products. ### Where This Applies - **Food and Beverage:** Fenugreen's FreshPaper has the potential to disrupt the food and beverage industry by revolutionizing food preservation technology. - **Social Entrepreneurship:** Fenugreen's one for one model and social mission are inspiring a new wave of socially-conscious entrepreneurs to focus on impact-driven business models. - **Sustainability and Packaging:** Fenugreen's eco-friendly packaging solutions are leading the charge towards more sustainable packaging options in various industries. ## Related on Trend Hunter - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Green Produce-Preserving Containers](https://www.trendhunter.com/trends/freshworks-produce-saver.md) - [Food Preservation Fridges](https://www.trendhunter.com/trends/beko.md) - [Reusable Produce Seals](https://www.trendhunter.com/trends/food-huggers-1.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md) - [Natural Food Pasteurization Technologies](https://www.trendhunter.com/trends/natural-food-pasteurization.md) - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Compostable Packaging Salad Lines](https://www.trendhunter.com/trends/organic-salad-kit.md) - [Eco-Friendly Food Coatings](https://www.trendhunter.com/trends/plantbased-coating.md)