# Pop Star-Designed Makeup Collections Rihanna's Fenty Beauty Collection Reveals Diverse Shades By Mishal Omar | Published 2017-09-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fenty References: [thedieline](http://www.thedieline.com/blog/2017/9/7/rihanna-continues-to-dazzle-with-fenty-beauty) & [fentybeauty](https://www.fentybeauty.com/) Rihanna's much-anticipated Fenty Beauty collection has finally been released and it reveals a diverse set of makeup products that come in an even more diverse range of shades. Rihanna's focus in the process of creating this collection was offering makeup products that every individual is able to enjoy. As a result, there are 40 foundation shades in the collection with a range of undertones included, and the rest of the Fenty Beauty collection also features shades for people of all skin colors. The diversity of the shade range was made as such due to Rihanna's desire to ensure her products are as [inclusive as possible](https://www.trendhunter.com/trends/triclone-skin-tech-foundation-discovery-set), as women of color have long been under-represented in the beauty industry. Aside from the foundation, products in the dynamic Fenty Beauty collection include [lip glosses, highlighters](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty), blotting papers and more. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Makeup Collections:** Makeup collections with a diverse range of shades to cater to people of all skin colors. - **Celebrity-designed Makeup Collections:** Makeup collections designed by popular celebrities to bring more attention to the brand. - **Focus on Diversity in Beauty Industry:** An increasing focus on diversity in makeup shades and product offerings to cater to a wider audience. ### Where This Applies - **Beauty Industry:** The beauty industry is disrupted by the creation of inclusive makeup collections with shades for people of all skin colors. - **Fashion Industry:** The fashion industry can expand into makeup collaborations with popular celebrities for added brand exposure. - **Entertainment Industry:** The entertainment industry can potentially disrupt the beauty industry by creating their own makeup lines with a focus on inclusivity. ## Related on Trend Hunter - [Lip Color Shade Extensions](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [Lip Liner Shade Expansions](https://www.trendhunter.com/trends/traced-out-pencil-lip-liner.md) - [Body Luminizer Shade Expansions](https://www.trendhunter.com/trends/fenty-beauty-body-lava.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md) - [Inclusive Beauty Haircare Products](https://www.trendhunter.com/trends/fenty-hair.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md)