# Popstar Fashion Socks Rihanna's New Fenty Socks Were Made in Collaboration with Stance By Riley von Niessen | Published 2017-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fenty-socks References: [hypebae](https://hypebae.com/2017/4/rihanna-fenty-stance-2017-spring-collection) & [stance](http://www.stance.com/rihanna-all/) After releasing fresh versions of the ever-popular [Puma](https://www.trendhunter.com/trends/avanti-pony-hair) Creeper, Rihanna joined with Stance to create a collection of [Fenty](https://www.trendhunter.com/trends/avanti) socks, which have soft pastel color palettes that celebrate the warm temperatures brought by spring. The [fashion socks](https://www.trendhunter.com/trends/feetures-unveiled) come in five different color palettes: cream, mint green, pink, olive, and lilac. All of them are ribbed along the calf area, and have two stripes at the top in a slightly darker hue. In the same hue, Fenty's branding is featured on the foot, in unique medieval lettering. A stylized editorial was released to promote the Stance and Fenty socks, which shows each pair alongside props in corresponding colors. The unique accessories can be purchased online for affordable prices, and pair perfectly with the popstar's footwear as well. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 24% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Socks with Soft Pastel Color Palettes:** Disruptive innovation opportunity: Create fashion socks with unique color palettes that align with seasonal trends, appealing to fashion-forward consumers. - **Collaborations Between Fashion Brands and Celebrities:** Disruptive innovation opportunity: Foster partnerships between fashion brands and celebrities to create exclusive and highly desirable products that generate buzz and increase brand visibility. - **Affordable and Accessible Online Shopping:** Disruptive innovation opportunity: Develop online platforms that offer affordable fashion products, allowing consumers to easily access and purchase trendy items without breaking the bank. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Integrate technology into fashion retail stores to enhance the shopping experience, offering personalized recommendations and interactive displays. - **Celebrity Endorsements and Partnerships:** Disruptive innovation opportunity: Leverage social media and digital platforms to facilitate collaborations between celebrities and brands, enabling direct-to-consumer marketing and engagement. - **E-commerce Platforms:** Disruptive innovation opportunity: Build innovative e-commerce platforms with user-friendly interfaces and advanced search capabilities to revolutionize online shopping and create a seamless customer experience. ## Related on Trend Hunter - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Halloween-Themed Sock Collections](https://www.trendhunter.com/trends/halloweenthemed-sock-collections.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Romance-Inspired Functional Socks](https://www.trendhunter.com/trends/true-romance1.md) - [Colorful Spring-Inspired Running Socks](https://www.trendhunter.com/trends/feetures-unveiled.md) - [Artistic Gen Z-Inspired Socks](https://www.trendhunter.com/trends/doublesoul.md) - [Collaboration Sock Clog Collections](https://www.trendhunter.com/trends/crocs-x-happy-socks.md)