# Bite-Sized Beauty Collabs Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz By Laura McQuarrie | Published 2023-10-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fenty-snackz References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/rihannas-fenty-beauty-coming-target-175434940.html) & [fentybeauty](https://fentybeauty.com/) [Fenty Snackz](https://www.trendhunter.com/trends/3piece-lip-set) launched at Target, bringing Rihanna's [Fenty Beauty](https://www.trendhunter.com/trends/fenty-beauty-cafe) to the retailer in a super accessible way. With this collaboration, Target has become the exclusive retailer for a special collection of mini sizes and sets of Fenty Beauty products, all of which offer a taste of the best offerings from the brand. "The goal has always been to bring Fenty Beauty to as many people as possible," Rihanna said in a press release, "I'm excited to introduce the Fenty Snackz and give [Ulta Beauty](https://www.trendhunter.com/trends/beauty-product-replicas) at Target guests a new way to experience our brand." While beauty lovers will appreciate an affordable, travel-ready way to try out the Mini Match Stix Duo Contour + Shimmer Set or the Fenty Fam Faves 3 Piece Eye, Lip + Highlighter Set, the brand exposes more people to its product, with the potential for future loyalty. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 86% | Activity: 99% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Accessible Beauty:** Collaborating with Target, Fenty Beauty expands its reach by bringing affordable, mini-sized products to a wider audience. - **Exclusive Retail Partnerships:** Fenty Beauty partners with Ulta and Target to launch a special collection, providing exclusive access to their products through major retailers. - **Sampling Sets:** Fenty Snackz introduces mini-sized sets, allowing beauty enthusiasts to try a variety of Fenty Beauty products before committing to full-sized items. ### Industries Being Reshaped - **Beauty and Cosmetics:** The collaboration between Fenty Beauty, Ulta, and Target presents an opportunity for disruptive innovation within the beauty industry by offering affordable, accessible, and diverse beauty products. - **Retail:** Target's exclusive partnership with Fenty Snackz showcases the potential for disruptive innovation in the retail industry by curating exclusive collections from popular brands, driving customer traffic and differentiation. - **E-commerce:** The introduction of Fenty Snackz and its mini-sized sets highlights an opportunity for disruptive innovation in the e-commerce industry by providing a convenient and cost-effective way for customers to sample and purchase beauty products online. ## Related on Trend Hunter - [Beauty Product Replicas](https://www.trendhunter.com/trends/beauty-product-replicas.md) - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Series-Inspired Cosmetic Collabs](https://www.trendhunter.com/trends/fenty-beauty-x-arcane.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Plush Beauty Keychains](https://www.trendhunter.com/trends/ulta-beauty-x-mini-brands-pops-plush-keychains.md) - [Shoppable Beauty Metaverses](https://www.trendhunter.com/trends/fenty-beauty-experience.md) - [Collaborative Beauty Deliveries](https://www.trendhunter.com/trends/ulta-beauty-partners.md) - [Lip Color Shade Extensions](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color.md)