# Refillable Ultra-Luxe Lipsticks Fenty Beauty Launched its Fenty Icon Refillable Lipstick By Elena Rahman | Published 2022-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fenty-icon-refillable-lipstick References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2022-02-03/fenty-beauty-launches-icon-refillable-lipstick/) The [Fenty Icon](https://www.trendhunter.com/trends/fenty-skin-butta-drop-hydrating-body-milk-refill) Refillable Lipstick intersects beauty and sustainability into a sleek design. [Fenty Beauty](https://www.trendhunter.com/trends/fenty-beauty-packaging) by Rihanna aims to revolutionize the beauty space with innovative products. Its new [eco-friendly lipstick packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation) is part of its revolutionary initiative. The sustainable lipstick is packaged in a shiny and durable metallic case "unlike anything we've seen before." It is available in 10 bold red and classic nude shades, made with a soft matte formula equipped with hyaluronic acid and vitamins C and E. The lipstick also boasts long-lasting wear. To refill the Fenty Icon Lipstick Case, users can attach the base of the refill bullet to the lipstick. Then, they should insert the lipstick bullet-first into the open end of the case and press until it clicks. Image Credit: Fenty ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 84% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Refillable Beauty Products:** The introduction of refillable beauty products is a disruptive innovation opportunity to reduce waste and improve sustainability in the beauty industry. - **Eco-friendly Packaging:** The use of eco-friendly packaging as a selling point is a trend that can have a positive impact on the environment, and presents a disruptive innovation opportunity to rethink traditional packaging methods. - **Clean Beauty Formulations:** The trend of using clean and natural ingredients in beauty products is driving innovation in formulations, presenting an opportunity for companies to differentiate themselves in the market. ### Industries Being Reshaped - **Beauty Products:** Refillable, eco-friendly, and clean beauty products are trends in the beauty industry presenting opportunities for companies to differentiate themselves and appeal to conscious consumers. - **Packaging Industry:** Innovations in eco-friendly packaging are driving changes in the packaging industry, providing opportunities for companies to create sustainable and functional solutions. - **Retail Industry:** The rise of eco-friendly and sustainable products is driving changes in the retail industry, with customers increasingly prioritizing and seeking out products that align with their values. ## Related on Trend Hunter - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Sustainable Skincare Products](https://www.trendhunter.com/trends/fenty-skin-butta-drop-hydrating-body-milk-refill.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [Lip Color Shade Extensions](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color.md) - [Longwear Creamy Lip Liners](https://www.trendhunter.com/trends/traced-out-pencil.md) - [Refillable Precision-Tip Lipsticks](https://www.trendhunter.com/trends/nars-explicit-lipstick.md)