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# Cleated Flatform Shoes
The Newest Fenty Creeper Has Been Released

By Mishal Omar | Published 2017-09-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/fenty-creeper
References: [refinery29](http://www.refinery29.com/2017/08/170520/rihanna-puma-fenty-pleated-creepers-2017#slide-2) & [bet](http://www.bet.com/lifestyle/2017/08/31/rihanna-creepers.html)

Rihanna's new Fenty Creeper design has been released, and it comes in a two neutral colors that ensure they can be worn with anything.

Rihanna's Fenty x [Puma](https://www.trendhunter.com/trends/avanti) collaboration has seen Creepers in a variety of different colors and materials, and its newest offer a slightly altered design. The shoes are titled the 'Cleated Creeper Suede' and the 'Anke Strap Sneaker,' and both have a [large flatform "stacked sole"](https://www.trendhunter.com/trends/platformstyle-sandals) with a cleated base. The shoes come in black and tan colors, and their school-like branding reveals a distinct reference to the age groups it is being targeted towards – teens and young adults.

With everything Rihanna touches being highly anticipated, the new Fenty Creepers are sure to fly off shelves.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 70% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### What's Driving This Trend

- **Flatform Footwear:** The rise of flatform footwear with cleated soles presents an opportunity for brands to create unique and trendy designs for consumers.
- **Youth Targeted Fashion:** The school-like branding of the Fenty Cleated Creeper Suede and Anke Strap Sneaker indicates a trend towards fashion targeting teens and young adults.
- **Celebrity Collaboration:** The success of Rihanna's Fenty x Puma collaboration demonstrates the potential for disruptive innovation through celebrity collaborations in the fashion industry.

### Who This Affects Most

- **Fashion:** The fashion industry can capitalize on the popularity of flatform footwear to create new and stylish designs for consumers.
- **Footwear:** The footwear industry has an opportunity to incorporate cleated soles into their designs, offering consumers stylish and practical options.
- **Marketing:** The success of celebrity collaborations like Fenty x Puma highlights the potential for innovative marketing strategies that target specific age groups and tap into celebrity influence.

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