# Skincare-Meets-Makeup Primers Fenty Beauty's Grip Trip Primers Blend Skincare and Staying Power By Georgia Wray Norsten | Published 2025-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fenty-beautys-grip-trip References: [fentybeauty](https://fentybeauty.com/en-ca) & [fentybeauty](https://fentybeauty.com/en-ca/collections/grip-trip-primer-collection) [Fenty Beauty's](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer) 'Grip Trip Primers' are redefining makeup prep with the launch of its 'Hydrating + Plumping' and 'Mattifying + Blurring' Primers. Designed as a hybrid between primer and skincare, this innovation provides a flawless canvas while nourishing the skin. Each transparent bottle showcases a swirled hybrid formula -- one for balanced to dry skin, one for balanced to oily -- that grips makeup for up to 12 hours while providing tailored benefits. The Hydrating + Plumping Primer uses butterfly lavender extract and glycerin to smooth, hydrate, and visibly plump skin, leaving a natural finish. Meanwhile, the [Mattifying + Blurring Primer](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer) utilizes chia seed extract to control oil and shine, resulting in a lightweight, blurred complexion that doesn't dry out the skin. Both formulas are silicone-free, sweat- and humidity-resistant, and flashback-proof, making them ideal for long wear in any environment. Launched on August 22 on [Sephora.ca](https://www.trendhunter.com/trends/instant-firmx-glowfilter) and in Sephora stores on September 5, the Grip Trip collection proves that primers can elevate both skincare and makeup routines. Image Credit: Fenty Beauty ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 84% | Activity: 89% | Freshness: 48% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Skincare-infused Makeup:** The emergence of products like Fenty Beauty's Grip Trip underscores a trend towards multi-functional beauty items that combine skincare benefits with cosmetic essentials. - **Long-lasting Primers:** A focus on extended wear from such hybrid primers is setting a trend for makeup products designed for durability and resilience in various environmental conditions. - **Customized Skin Solutions:** The trend of personalized beauty solutions is exemplified by products catering to specific skin types, such as Fenty's formulations for balanced-to-dry and balanced-to-oily skin. ### Where This Applies - **Beauty and Personal Care:** Within the beauty landscape, the fusion of skincare and makeup represents a burgeoning segment redefining traditional product boundaries with innovative combinations. - **Cosmetics Distribution:** The distribution channels for novel makeup products, like Fenty Beauty's offerings through major retailers, reveal growing consumer demand for multifunctional beauty solutions. - **Natural and Organic Cosmetics:** The use of natural extracts and silicone-free formulas aligns with the rapidly expanding industry focused on clean, sustainable beauty products. ## Related on Trend Hunter - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Skincare-Forward Texturizing Primers](https://www.trendhunter.com/trends/texturizing-primer.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Next-Generation Beauty Primers](https://www.trendhunter.com/trends/nextgeneration-beauty-primers.md) - [Skincare-Inspired Beauty Primers](https://www.trendhunter.com/trends/covergirl-trublend.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md)