# Refillable Magnet-Free Makeup Packaging This Fenty Beauty Packaging Reduces Waste By Michael Hemsworth | Published 2024-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fenty-beauty-packaging References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-08-02/fenty-beauty-redesigns-invisimatte-instant-setting-blotting-powder/) & [fentybeauty](https://fentybeauty.com/en-ca)  This new Fenty Beauty packaging has been debuted by the Rihanna-backed brand for the Invisimatte Instant Setting + Blotting Powder to give it a sustainable overhaul. The makeup compact now boasts a refillable format to support consumers simply purchasing a new pan once they run out for easy replacement. The compact also doesn't feature a magnet to further reduce the use of materials in favor of a more barebones, sustainable design. The new Fenty Beauty packaging for the Invisimatte Instant Setting + Blotting Powder also comes with a sponge for easy application, while also coming in a universal shade to match all skin tones. These features help to further refine the vegan-friendly makeup product that's also talc-free for further peace of mind. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 89% | Activity: 91% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Beauty Products:** With an emphasis on sustainability, refillable beauty products present a shift towards reducing single-use packaging waste. - **Magnet-free Design:** Eliminating magnets from packaging exemplifies a move towards using fewer materials and simplifying product design for environmental benefits. - **Universal Shade Cosmetics:** Cosmetics that cater to all skin tones offer inclusivity while simplifying the product line and appealing to a diverse customer base. ### Sectors Adopting This - **Cosmetics:** Sustainable and inclusive product designs reshape the cosmetics industry by aligning with consumers' evolving values on environmental impact and diversity. - **Sustainable Packaging:** The push for more eco-friendly packaging solutions in beauty products propels the sustainable packaging industry forward. - **Vegan Beauty Products:** Vegan-friendly and cruelty-free cosmetics resonate with conscientious consumers, driving growth in the vegan beauty market. ## Related on Trend Hunter - [Sustainable Skincare Products](https://www.trendhunter.com/trends/fenty-skin-butta-drop-hydrating-body-milk-refill.md) - [Refillable Skincare Lineups](https://www.trendhunter.com/trends/refillable-skincare1.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Refillable Foundation Systems](https://www.trendhunter.com/trends/puredose.md) - [Refillable Airless Glass Packaging](https://www.trendhunter.com/trends/refillable-airless-glass-packaging.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Zero Waste Lipstick Launches](https://www.trendhunter.com/trends/zero-waste-lipstick.md)