# Body Luminizer Shade Expansions Fenty Beauty's Viral Body Lava Comes in New Limited-Edition Shades By Georgia Wray Norsten | Published 2025-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fenty-beauty-body-lava References: [fentybeauty](https://fentybeauty.com/en-ca) & [fentybeauty](https://fentybeauty.com/en-ca/products/body-lava-body-luminizer-hold-my-trophy?variant=43202871066669)  The 'Fenty Beauty Body Lava' is back and bolder than ever, and this time with three new shades joining one returning fan favorite. A cult-favorite since its original launch, the Fenty Beauty Body Lava returns just in time for Summer 2025, offering head-to-toe radiance in a gel-based, light-reflective formula that leaves skin glossy, glowy, and sun-kissed. Described by Rihanna as 'that post-vacay glow in a bottle,' the viral [body luminizer](https://www.trendhunter.com/trends/pink-beach-shimmering-body) is now available in four universally flattering hues: 'Who Needs Clothes?!'(rose gold), 'Oyster Pearlz' (opal), 'Hold My Trophy' (bronze), and 'Penny Drop' (copper). Each shade is enhanced with light-diffusing micropearls and a sheer tint to amplify the skin’s natural radiance. At the same time, the non-sticky formula glides on easily and leaves behind a warm vanilla scent. The limited-edition luminizer will be available beginning June 25 exclusively at [FentyBeauty.com](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color) and [Sephora](https://www.trendhunter.com/trends/liquid-luminizer-line) locations in Canada. Image Credit: Fenty Beauty ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 50% | Freshness: 43% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Beauty Products:** The expansion of shade offerings in body luminizers indicates a growing trend towards inclusivity in beauty products, catering to a diverse range of skin tones. - **Gel-based Formulations:** The popularity of gel-based luminizers suggests a trend towards lightweight and easily applicable beauty product formulations that enhance the user's natural features. - **Seasonal Beauty Launches:** The strategic timing of product launches to coincide with seasonal demands highlights an emerging trend of aligning beauty products with consumer lifestyle cycles. ### Sectors Adopting This - **Cosmetic and Skincare:** The ongoing innovation in light-reflective cosmetic formulations well suits the evolving preferences for products that enhance natural skin beauty. - **E-commerce and Retail:** The exclusive release strategy through select retail channels and e-commerce platforms reflects the industry's shift towards more controlled distribution to build exclusivity and demand. - **Fragrance and Scent:** Integrating appealing scents into beauty products represents a crossover opportunity between the cosmetics and fragrance industries, enhancing the sensory experience of users. ## Related on Trend Hunter - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Lip Color Shade Extensions](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Lip Liner Shade Expansions](https://www.trendhunter.com/trends/traced-out-pencil-lip-liner.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Luminous Non-Sticky Lotions](https://www.trendhunter.com/trends/colorstay-face-body.md) - [Lip Oil Shade Additions](https://www.trendhunter.com/trends/dream-lip-oil-range.md) - [Bronzed Beauty Collection](https://www.trendhunter.com/trends/rhode.md)