# Rebellious Rhinestone Necklaces Up-and-Coming Designer Fenton/Fallon for J.Crew By Marissa Liu | Published 2010-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fenton-fallon-for-jcrew References: [fashionologie](http://www.fashionologie.com/Dana-Lorenz-Launches-FentonFallon-JCrew-Collection-8097474) The Fenton/Fallon for J.Crew collection has hit stores and it is bound to be a success. The [edgy necklaces and bracelets](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts) combine the glamor of rhinestones with a multitude of chunky chains. The brand is normally sold at places like [Bergdorf's](https://www.trendhunter.com/trends/experiential-luxury-fragrances). Dana Lorenz is the much-talked-about, up-and-coming designer of Fenton/Fallon and has already developed quite the following. The Fenton/Fallon for J.Crew collection mixes the aesthetics of both Fenton and Fallon (normally shown as separate collections) and retails for $95 to $295. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 54% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Rhinestone Jewelry:** The trend of incorporating rhinestones into jewelry designs is growing in popularity, offering opportunities for designers to create unique and edgy pieces. - **Mixed Aesthetics:** Combining two distinct design aesthetics, as seen in the Fenton/Fallon for J.Crew collection, can result in a fresh and exciting product that resonates with consumers. - **Chunky Chains:** Chunky chains are becoming a preferred choice for jewelry designs, presenting opportunities for designers to play with different materials and colors to create bold and daring pieces. ### Where This Applies - **Fashion and Accessories:** The fashion and accessories industry can take advantage of the rhinestone trend and incorporate it into their designs to create unique and innovative pieces. - **Retail:** The retail industry can capitalize on the popularity of rebellious and unique designs, like those seen in the Fenton/Fallon for J.Crew collection, to draw in customers and increase sales. - **Luxury Goods:** The use of chunky chains and unique combinations of design aesthetics in luxury goods, such as high-end jewelry, can create disruption within the industry and set new design trends. ## Related on Trend Hunter - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [Fashion Jewelry Collabs](https://www.trendhunter.com/trends/sylvia-toledano.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Y2K-Inspired Flower Necklaces](https://www.trendhunter.com/trends/foufou.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Beachy Shell Jewelry Collections](https://www.trendhunter.com/trends/tuckernuck.md) - [Bold Handmade Jewelry Designs](https://www.trendhunter.com/trends/holst-lee.md)