# Discerning Drinker Pop-Ups Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages By Laura McQuarrie | Published 2024-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fentimans-pop-up References: [marketing-beat](https://www.marketing-beat.co.uk/2024/11/11/fentimans-amnesty-tour/) & [fentimansca](https://www.fentimansca.com/)  Botanically brewed beverage brand [Fentimans](https://www.trendhunter.com/trends/fentimans) is touring across the UK to help people make better drink choices with the aid of a friendly face, Fentiman, the brand’s first-ever character. As an “ambassador of exquisite taste," Fentiman is stepping in to help people across the UK choose what they're drinking with more discernment. At the [pop-up, passersby can interact](https://www.trendhunter.com/trends/popup-at-heathrow-airport) with Fentiman via a 32″ screen, and dispose of their uninspiring beverage choices for more exciting alternatives like Rose Lemonade or Ginger Beer. Fans of the brand's [soft drinks and mixers](https://www.trendhunter.com/trends/franklin-sons-soft-drinks), and newcomers, can look for activations popping up in London, Manchester and Newcastle that offer a taste of Fentiman's appreciation for the finer things in life. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 71% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Interactive Beverage Campaigns:** Digital interfaces and character-driven engagement are transforming how brands connect with consumers at pop-up events. - **Experiential Consumer Education:** In-person activations featuring interactive elements provide immersive experiences to educate consumers on product differences. - **Unconventional Drink Choices:** Brands are encouraging consumers to explore non-traditional beverage options by emphasizing unique flavors and ingredients. ### Industries Being Reshaped - **Beverage Industry:** New marketing approaches in the beverage industry are focusing on enhancing consumer knowledge and driving interest in diverse drink offerings. - **Marketing and Advertising:** Interactive and character-driven promotions are becoming popular strategies to captivate and educate target audiences. - **Pop-up Retail:** Temporary retail spaces are leveraging technology and unique engagement tactics to create memorable brand experiences. ## Related on Trend Hunter - [Botanical Mocktail-Like Beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Raspberry-Infused Botanical Lemonades](https://www.trendhunter.com/trends/fentimans.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Caribbean Soda Mixer Campaigns](https://www.trendhunter.com/trends/ting-marketing-campaign.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Feel-Good Kombucha Pop-Ups](https://www.trendhunter.com/trends/komboomcha-box.md)