# Single Cocktail-Sized Mixers Fentimans Orange Jigger is Being Launched in a Smaller Format By Michael Hemsworth | Published 2021-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fentimans-orange-jigger References: [conveniencestore](https://www.conveniencestore.co.uk/products/fentimans-launches-orange-jigger-in-4-packs/660787.article) & [fentimans](https://www.fentimans.com)  The [Fentimans](https://www.trendhunter.com/trends/fentimans) Orange Jigger mixer is being launched by the brand in a new smaller serving format to provide consumers with a way to [mix up fresh cocktails](https://www.trendhunter.com/trends/nomuss-mixers) in an on-demand manner. The mixer will now be available in 275ml single bottles that will be sold in four-packs, which join the brand's existing single serving options that include Ginger Beer, Rose Lemonade and Curiosity Cola. The drinks will retail for £4.50 in the UK for a four-pack and are perfect for mixing up one or two cocktails, depending on the recipe. The new Fentimans Orange Jigger mixer format speaks to the increasing demand for [single-serve product sizes](https://www.trendhunter.com/trends/single-serve-aperitifs) as consumers seek to create cocktails individually with minimal waste. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Single-serve Mixers:** The demand for single-serve products is growing, creating opportunities for premium mixer brands like Fentimans to innovate and offer convenient, on-demand cocktail mixing options. - **Packaged Mixers:** There is a trend towards offering packaged mixers in smaller, single-bottle formats that allow for easy mixing of fresh cocktails. - **Sustainable Cocktail Making:** With consumers looking to minimize waste, there is an opportunity for mixer brands to create sustainable packaging options while also offering convenience and high-quality ingredients. ### Who This Affects Most - **Alcoholic Beverages:** Innovation in the premium mixer category can help drive growth in the alcoholic beverage industry, especially as consumers look for convenient and personalized cocktail options. - **Packaging:** In the wake of increasing demand for single-serve products, there is a need for packaging companies to develop environmentally-friendly and practical packaging for the beverage industry. - **E-commerce:** Online retailers have an opportunity to market and distribute convenience-focused mixer products to consumers who prefer making fresh cocktails at home but may not have access to or interest in visiting bars or restaurants. ## Related on Trend Hunter - [Perfectly Sized Cocktail Mixers](https://www.trendhunter.com/trends/the-artisan-drinks-company.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Single-Serve Gin Cocktails](https://www.trendhunter.com/trends/gin-martini.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Premium Bottled Cocktail Mixers](https://www.trendhunter.com/trends/sanpellegrino-mixers.md) - [Canned Cocktail Mixers](https://www.trendhunter.com/trends/kazimo.md) - [Botanical Mocktail-Like Beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed.md)