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# Blood Red Headphones
The Fendi x Beats by Dre Headphones is Made out of Luxe Selleria Leather

By Meghan Young | Published 2014-06-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-x-beats-by-dre
References: [hypebeast](http://hypebeast.com/2014/6/fendi-x-beats-by-dre-headphones) & [beatsbydre](http://beatsbydre.com)

Beats by Dre has just been acquired by Apple and that makes them an even hotter commodity than they previously were; hence it comes as no surprise that the Fendi x Beats by Dre headphones are set to be released early next year. A luxury alternative to what is currently out on the market, the Italian fashion house follows in the footsteps of [Alexander Wang](http://www.trendhunter.com/trends/dr-dre-and-alexander-wang), [Oscar de la Renta](http://www.trendhunter.com/trends/oscar-de-la-renta-and-dr-dre) and [Swarovski](http://www.trendhunter.com/trends/beats-by-dre-swarovski-glamour-series).

Made out of the label's signature hand-stitched Selleria leather with subtly embossed ‘FF’ logos on the sides and headband, the Fendi x Beats by Dre headphones will be available in bright bold colors. These include: fire red, emerald green, sunflower yellow and black. People will be able to make quite the statement with this tech accessory.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 84% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Luxury Fashion-tech Collaborations:** There is a growing trend of luxury fashion brands collaborating with tech companies to create high-end and stylish tech accessories.
- **Customization and Personalization in Tech Accessories:** Consumers are demanding more options for customization and personalization in tech accessories, leading to the development of bold and unique designs.
- **Acquisition of Tech Companies by Fashion Brands:** Fashion brands are recognizing the value of tech companies and acquiring them to expand their product offerings and capitalize on market demand.

### Industries Being Reshaped

- **Fashion-tech:** The fashion industry has opportunities to collaborate with tech companies and create products that combine style and technology.
- **Consumer Electronics:** Tech companies in the consumer electronics industry have opportunities to partner with fashion brands and create customizable and luxury tech accessories.
- **Mergers and Acquisitions:** The industry of mergers and acquisitions has opportunities for fashion brands to acquire tech companies and diversify their product portfolios.

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