# White Sunglasses Fendi By Going Like Sixty | Published 2008-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-white-sunglasses References: [styleguru.org](http://www.styleguru.org/entry/fendi-white-spy-sunglasses-hide-behind-these/) When those around you are wearing black shades, do you have the guts to go pearl white? Yes? Then you are a fashion leader. From pearls to French manicures, white represents polished sophistication. [Fendi](https://www.trendhunter.com/trends/fendi-ss24) is building on the classic by setting a new trend for spring with their emphasis on [white sunglasses](https://www.trendhunter.com/trends/the-harwood-20). Smoky lenses are very Marilyn Monroe and the $295 price makes it relatively painless to break away from the pack. **Implications** - Businesses that offer their clients products that enable them to experience feelings of [sophistication and class](https://www.trendhunter.com/trends/rverie-collection) will benefit among contemporary consumers. Individuals today often idolize the lifestyles of the wealthy, and products that emulate similar qualities will likely generate large profits. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **White Sunglasses Trend:** White sunglasses are becoming a trendsetter for fashion lovers and influencers, thereby creating a massive sales opportunity for brands innovating in this space. - **Sophisticated Products Trend:** The demand for sophisticated and polished products among modern consumers presents an opportunity for businesses to tap into this market and cater to the needs of this segment. - **Luxury Fashion Trend:** The luxury fashion trend is growing among people looking for products that emulate qualities of lavish lifestyles, creating ample opportunities for brands that can cater to their needs. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can leverage the white sunglasses trend to create innovative products that cater to modern consumers' evolving tastes and preferences. - **Luxury Goods Industry:** The luxury goods industry can tap into the growing demand for sophisticated and polished products that emulate lavish lifestyles, thereby creating products that cater to the needs of modern consumers. - **Retail Industry:** The retail industry can capitalize on the luxury fashion trend, thereby creating unique retail experiences that cater to people's evolving tastes, preferences, and lifestyles. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md)