# Color-Coded Shades The Fendi Sunglasses Spring 2011 Collection Adds Candy-Colored Fun By Summer Luu | Published 2010-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-sunglasses-spring-2011 References: [highsnobette](http://www.highsnobette.com/news/2010/10/18/fendi-sunglasses-spring-2011/) & [trendland.net](http://trendland.net/2010/10/18/accessory-spotlight-fendi-sunglasses-for-ss-2011/#) The [Fendi](https://www.trendhunter.com/trends/pixelated) Sunglasses Spring 2011 collection accessorized pieces on the catwalk beautifully during this couture line's fashion show. These attention-grabbing shades incorporate a [retro look](https://www.trendhunter.com/trends/vintage-soul-collection), while remaining modern at the same time. The lenses each tote a candy-coated color matched with [uniquely thick frames](https://www.trendhunter.com/trends/signature-eyewear-collection). Straight-cut at the top and rounded at the bottom, these shades from the Fendi Sunglasses Spring 2011 collection will let you see the world in all its vibrancy. **Implications** - Consumers are growing increasingly attracted to customized and specialized items that add imaginative design to everyday items. By enhancing a previously established product or commodity with bold, new designs and features, a company can ensure that they remain relative in ever-changing times. This will also ensure that they continue to attract new customers, on top of keeping their current clientele. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Customized Items:** Businesses can capitalize on the trend of consumers seeking customized and specialized items by offering personalized options for their products or services. - **Imaginative Design:** Incorporating bold, new designs and features into established products or commodities presents a disruptive innovation opportunity to stay relevant and attract new customers. - **Retro Modern Fusion:** Combining retro aesthetics with modern elements provides an opportunity to create attention-grabbing products that appeal to consumers looking for unique and trendy items. ### Industries Being Reshaped - **Fashion:** The fashion industry can take advantage of the demand for customized and specialized items by offering personalized clothing, accessories, and footwear. - **Eyewear:** Eyewear companies can explore the disruptive innovation opportunity of incorporating bold designs and unique features into their sunglasses to attract customers seeking imaginative and distinctive eyewear. - **Interior Design:** The interior design industry can tap into the trend of retro modern fusion by creating furniture and decor pieces that combine vintage aesthetics with contemporary functionality. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Candy-Inspired Holiday Collections](https://www.trendhunter.com/trends/candyinspired.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md)