# Modern Women-Exploring Luxe Fashion The Fendi SS24 Series was Unveiled on the Runways By Amy Duong | Published 2023-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-ss24 References: [hypebeast](https://hypebeast.com/uk/2023/9/fendi-spring-summer-2024-menswear-womenswear-milan-fashion-week-runway) The new FENDI [SS24](https://www.trendhunter.com/trends/ferragamo-1) series was recently unveiled and it imagines the [modern woman](https://www.trendhunter.com/trends/contemporary-femininity) as the main visual inspiration. The contemporary approach by Kim Jones has been in the works for a few years and the sentimental capsule refines the looks with delicate pastel tones clashing together against bright orange and yellows for a contrasting visual. Other contrasting features include the violin note that fills the white-panelled room of the runway show with vocals by Dinah Washington from the 1960s The Bitter Earth. Some of the looks include a tight dress with detached boarding in light blue, smooth leather coats, mid-length dresses with tethered sleeves, blocked leather jackets, shimmering nightgowns, suede outerwear, and much more. Image Credit: Daniel Oberrauch, Gorunway.com, [hypebeast](https://hypebeast.com/uk/2023/9/fendi-spring-summer-2024-menswear-womenswear-milan-fashion-week-runway) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 62% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxe Fashion:** The Fendi SS24 series explores modern women in a contemporary approach, combining pastel tones with bright orange and yellows. - **Contrasting Visuals:** The Fendi SS24 series showcases contrasting visuals with features like detached boarding, tethered sleeves, and blocked leather jackets. - **Sentimental Capsule:** The Fendi SS24 series presents a sentimental capsule with delicate pastel tones and shimmering nightgowns, reflecting a refined look for the modern woman. ### Sectors Adopting This - **Fashion:** The fashion industry can seize the disruptive innovation opportunity by embracing the contemporary approach showcased in the Fendi SS24 series. - **Luxury Goods:** Luxury goods industries have the opportunity to incorporate contrasting visuals, like detached boarding and blocked leather jackets, inspired by the Fendi SS24 series. - **Retail:** Retailers can tap into the sentimental capsule trend presented in the Fendi SS24 series, incorporating delicate pastel tones and shimmering nightgowns into their offerings. ## Related on Trend Hunter - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md)