# Coloring Book Backgrounds The Picturesque Fendi Spring 2011 Campaign By Francis Tiangson | Published 2011-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-spring-2011-campaign References: [zombieandcandy](http://zombieandcandy.com/anja-rubik-by-karl-lagerfeld-for-fendi-spring-2011-campaign) & [fendi](http://www.fendi.com/) The [Fendi](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) Spring 2011 Campaign features the beautiful Aja Rubik posing against an intriguing background. The surroundings that fill the frame look like pages from a child's coloring book, giving the spread a [unique whimsical ambiance](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). The interesting contrast between the crisp, elegant clothing against the raw, etched background brings a strong emphasis and focus to the model. Photographed by Karl Lagerfeld, the Fendi Spring 2011 Campaign is almost surreal. **Implications** - With contemporary consumers being saturated with a variety of products, many individuals are looking for items that will pop off the shelves. Companies that incorporate [bursts of color](https://www.trendhunter.com/trends/vowels-1) into their campaigns and product designs will attract these consumers and see large returns on their commodities. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 74% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Colorful Campaigns:** Companies that incorporate bursts of color into their campaigns will attract consumers looking for visually striking products. - **Whimsical Ambiance:** Creating a unique and whimsical ambiance through background designs can captivate consumers and make campaigns stand out. - **Raw-edged Backgrounds:** Using raw, etched backgrounds in campaigns can create a striking contrast with elegant clothing and draw attention to the model. ### Industries Being Reshaped - **Fashion:** Incorporating bursts of color into fashion campaigns and designs can attract consumers seeking visually striking clothing and accessories. - **Advertising:** Creating unique and whimsical backgrounds in advertisements can captivate audiences and make campaigns more memorable. - **Photography:** Experimenting with raw-edged backgrounds in photography can create visually striking contrasts and draw attention to the subject. ## Related on Trend Hunter - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)