# Ethereal Earth Angel Ads Tree-Hugging Luxury Fashion for the Fendi Spring 2010 Campaign By Marissa Liu | Published 2010-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-spring-2010-campaign References: [fashiongonerogue](http://fashiongonerogue.com/2010/01/fendi-spring-2010-campaign-anja-rubik-by-karl-lagerfeld/#more-20618) & [fendi](http://www.fendi.com) Stunning model Anja Rubik frolics in the forest and climbs trees in sky-high stilettos for the [Fendi](https://www.trendhunter.com/trends/kengo-kuma-3) Spring 2010 campaign. The picturesque images were snapped by the label’s designer and creative head Karl Lagerfeld. The Fendi Spring 2010 campaign does not feature one of the things the Italian brand is famous for--fur--but it does feature the label’s sought-after bags. The nature-loving ads are softly lit and focus on accessories such as [shoes and sunglasses](https://www.trendhunter.com/trends/bouquet-collection-1), and a lot of white outfits. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 74% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Fashion:** Opportunity for luxury fashion brands to explore ethereal and nature-inspired campaigns. - **Nature-inspired Ads:** Opportunity for brands to use picturesque and nature-focused images in their advertising campaigns. - **Focus on Accessories:** Opportunity for fashion brands to highlight accessories like shoes and sunglasses in their ad campaigns. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the trend of ethereal and nature-inspired ads to promote their products. - **Advertising:** The advertising industry can utilize nature-focused images to create visually stunning campaigns. - **Accessories:** Opportunity for accessory brands to showcase their products in ad campaigns that focus on shoes and sunglasses. ## Related on Trend Hunter - [Nature Material-Made Luxe Accessories](https://www.trendhunter.com/trends/kengo-kuma-3.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md)