# Couture Private Shopping Suites The Fendi Private Suites in Rome Offer a Discreet VIP Experience By Rebecca Byers | Published 2016-03-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-private-suites References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/17/fendi-private-suits-by-marco-costanzi-rome-italy/) & [superfuture](http://superfuture.com/supernews/rome-fendi-private-suites-opening) Located in a stunning mansion in the heart of downtown Rome, the Fendi private suites offer luxury shoppers a premium private shopping experience. Boasting seven private shopping suites in total, the [Fendi Private Suites](https://www.trendhunter.com/trends/production-factory) experience takes place in a recently renovated space above the Fendi Rome flagship, a 17th-century sprawling estate referred to as [Palazzo Fendi](https://www.trendhunter.com/trends/six-senses-rome). The seven-suite private shopping space offers a number of ultra-premium amenities, with luxury offerings in all forms being available to Fendi VIPs such as complimentary WiFi, toiletries by [Diptyque](https://www.trendhunter.com/trends/candle-stores) and satellite television. If the general experience of luxury doesn't quite satisfy the shopper, the Fendi Private Suites can accommodate them in a sprawling grand suite outfitted with a bedroom and furnished with limited edition furniture pieces from the private Fendi collection. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Private Shopping Suites:** Luxury retailers can consider offering private shopping suites to high-end clients as a way to provide a premium and exclusive shopping experience. - **Luxury Amenities:** Businesses catering to high-end customers can consider offering ultra-premium amenities such as complimentary WiFi, toiletries by luxury brands, and satellite television to enhance the customer experience. - **Limited Edition Collections:** Luxury retailers can leverage limited edition collections and furniture designs to attract high-end clientele and to enhance their shopping experience. ### Where This Applies - **Luxury Retail:** Luxury retailers can explore private shopping suites and luxury amenities to cater to high-end clientele. - **Hospitality:** Hotels and resorts can consider offering private shopping suites as a way to enhance their guest experience and attract high-end clientele. - **Interior Design:** Interior designers can leverage limited edition furniture designs to enhance the exclusive experience of private shopping suites offered by luxury retailers and hotels. ## Related on Trend Hunter - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Garden Rooftop Luxe Factories](https://www.trendhunter.com/trends/production-factory.md) - [Home Furnishing Retail Concepts](https://www.trendhunter.com/trends/maison-territo.md) - [Expanding Furniture Collections](https://www.trendhunter.com/trends/fendi-casa1.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Familial Fashion House Perfumes](https://www.trendhunter.com/trends/fendi-fragrance.md) - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2.md) - [Luxury Retail Store Debuts](https://www.trendhunter.com/trends/fontainebleau-las-vegas.md)