# Fashion-Paved Streets Fendi Manhole Covers Reflect Milan's Devotion to Beauty By Troubador | Published 2009-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-manhole References: [flickr](http://www.flickr.com/photos/peteza/3213984354/meta/) & [flickr](http://www.flickr.com/photos/elgatochimney/sets/72157619778795509/) Walking around in Milan, Italy is always interesting during fashion week when you can see the latest collections in stores or on models bodies. But now it's not just during fashion week that you can experience the city's devotion to fashion. Designer manhole covers on the streets have been engraved with symbols of fashion brands; the first photo shows a [Fendi](https://www.trendhunter.com/trends/fendi-celebrates-its-100th) manhole cover. The gallery also shows various other artistic manholes in Milan. **Implications** - Branding was once considered a nuisance in the eyes of consumers who have quickly tired from mundane brand representations. With such, companies should continuously look for new ways to display their logos in a creative way that appeals visually to consumers. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion-branded Infrastructure:** Companies could collaborate with cities to create uniquely designed infrastructure that aligns with their brand image. - **Artistic Manhole Covers:** There is an opportunity for artists and designers to create unique and visually appealing manhole covers that could be used for advertising or beautification purposes. - **Fashion-inspired Street Art:** Artists could design street art that takes cues from high fashion brands, adding a touch of luxury to urban landscapes. ### Where This Applies - **Fashion:** Fashion brands could collaborate with cities to create branded infrastructure, expanding their visibility and reach. - **Design:** Designers and artists could partner with municipalities or brands to create unique and visually interesting public art projects. - **Tourism:** Cities could promote their unique artistic installations as a draw for creative and cultural tourism, boosting local economies. ## Related on Trend Hunter - [Milan Streets-Inspired Furniture](https://www.trendhunter.com/trends/il-salotto-milanese.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Luxury Stamp Releases](https://www.trendhunter.com/trends/fendi-celebrates-its-100th.md) - [Milanese-Themed Fashion House Cafes](https://www.trendhunter.com/trends/prada-caff.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [American Heritage Apparel Expansions](https://www.trendhunter.com/trends/filsons-new-milan-flagship.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md)