# Waiting Fashion Campaigns The Fendi FW10 Advertisements Star Anja Rubik By Meghan Young | Published 2010-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-fw10 References: [net.ciao.jp](http://net.ciao.jp/wp/?p=12530) & [fendi](http://www.fendi.com) With an air of expectation and anticipation, the [Fendi](https://www.trendhunter.com/trends/fendi-ss24) FW10 campaign seems to channel the shopper's desire for the new line. Starring none-other-than the stunning Anja Rubik, she seems to embody the essence of Betty Draper from 'Mad Men.' Photographed by Karl Lagerfeld, the Fendi FW10 campaign is poised, retro and glamorous. The [luxury brand](https://www.trendhunter.com/trends/galleria-handbag) itself has outdone its previous collections, opting for texture, patterns and a rather muted palatte. Check out the video above for some behind-the-scenes footage of the photoshoot. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 63% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Glamour Fashion:** Disruptive innovation opportunity: Brands can tap into nostalgia and vintage aesthetics to create new collections that appeal to consumers' desire for classic and glamorous styles. - **Luxury Campaigns with Influential Models:** Disruptive innovation opportunity: Collaborating with well-known models can add star power to fashion advertisements and attract more attention from consumers. - **Texture and Pattern in Fashion:** Disruptive innovation opportunity: Designers can experiment with different textures and patterns to create unique and visually captivating fashion collections. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: The fashion industry can incorporate retro glamour and new design elements to appeal to modern consumers. - **Advertising:** Disruptive innovation opportunity: Advertisers can explore new ways to create visually appealing and captivating luxury campaigns. - **Photography:** Disruptive innovation opportunity: Photographers can collaborate with luxury brands to capture unique and eye-catching images for fashion campaigns. ## Related on Trend Hunter - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md)