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# DIY Nordic-Inspired Makeup
Recreate the Popular Fendi Feathery White Eyeshadow by Peter Philips

By Sarah Robson | Published 2012-08-31 | Updated 2012-09-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-feathery-white-eyeshadow-by-peter-philips
References: [fashionising](http://www.fashionising.com/beauty/b--feathery-white-eyeshadow-28740.html)

The [Fendi](https://www.trendhunter.com/trends/pixelated) Feathery White Eyeshadow by Peter Philips provides step-by-step directions for how to recreate this popular look. The Fall 2012 Fendi runway featured models wearing [feathery white eyeshadow](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) for their Nordic-inspired collection.

The makeup artist for the runway show was Peter Philips, and he was inspired by femininity and elegance to create a warrior queen look. These steps include moisturizing your face to ensure the makeup stays in place, and using a [vanilla white eyeshadow](https://www.trendhunter.com/trends/solo-shadow-sheen). The makeup artist only used shadow on the outer half of the models' eyelids, and used a cotton tip at the top to spread out the shadow in different lengths creating the feather look.

This unique Fendi-style of makeup is paired with braided hair to complete the Nordic look.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 41% | Activity: 76% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Nordic-inspired Makeup:** Opportunity for beauty brands to create and market products that capture the elegance and femininity of a warrior queen look.
- **DIY Makeup:** Opportunity for cosmetics companies to provide step-by-step tutorials on recreating popular makeup looks at home.
- **Feathery Eyeshadow:** Opportunity for cosmetic brands to innovate with unique eyeshadow formulas and application techniques that create a feathery effect.

### Who This Affects Most

- **Beauty:** Opportunity for beauty industry professionals to offer Nordic-inspired makeup services and products for customers seeking unique looks.
- **Fashion:** Opportunity for fashion designers and stylists to incorporate Nordic-inspired makeup trends into their runway shows and collections.
- **Haircare:** Opportunity for haircare brands to develop hairstyles that complement Nordic-inspired makeup, such as braided hair for a complete look.

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