# Magical Couture Collections Fendi's Anniversary Show Revealed Fairy Tale Looks By Erica Francis | Published 2016-07-11 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-fallwinter-2016 References: [wwd](http://wwd.com/runway/fall-couture-2016/paris/fendi/review/) & [vogue](http://www.vogue.com/13455899/fendi-couture-fall-2016-show-in-rome/) The [Fendi](https://www.trendhunter.com/trends/fendi-ss24) Fall/Winter 2016 haute couture show was unlike any other. This year's show was a celebration of [Fendi's 90th anniversary](https://www.trendhunter.com/trends/fendi-celebrates-its-100th). According to WWD, Lagerfeld was inspired by the illustrations of Kay Nielson, "whose early-20th-century children’s book work brought visual sophistication to otherwordly yarns, filled with princesses and witches and comings and goings into the forest deep." Before the show even started, Fendi flew out guests in private planes from Paris (where the [Haute Couture](https://www.trendhunter.com/trends/haute-couture-global-8000) shows are normally held) into Rome. The show was titled 'Legends and Fairy Tales' and the 47 looks were a clear reflection of that. The intricately designed collection looked like the pictures of a fairy tale storybook. The set, Trevi Fountain, was just as majestic. A Plexiglas runway was installed over the water at the base of the fountain. Top models, Bella Hadid and Kendall included, looked like they were walking above water as they floated over the crystalline floors. The Fendi Fall/Winter 2016 couture show was truly magical. Image Credit: Vogue, WWD ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Fairy Tale Inspired Collections:** Opportunity for designers to create clothing collections inspired by magical and whimsical themes, appealing to consumers seeking enchantment in fashion. - **Luxury Fashion Experiences:** Opportunity for brands to create immersive and extraordinary experiences for clients, such as flying guests in private planes and hosting shows at iconic locations. - **Fantasy Runway Shows:** Opportunity for fashion shows to be transformed into immersive experiences by incorporating unique set designs and elements of fantasy. ### Who This Affects Most - **Fashion Design:** Fashion designers can explore the creation of fairy tale inspired collections to captivate consumers and stimulate innovative designs. - **Luxury Travel:** Luxury travel companies can offer exclusive experiences, such as private plane transportation, to enhance the high-end travel market. - **Event Planning:** Event planners can incorporate fantasy and magical elements into runway shows, creating immersive experiences for attendees. ## Related on Trend Hunter - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Luxury Stamp Releases](https://www.trendhunter.com/trends/fendi-celebrates-its-100th.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md)