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# Luxury DIY Bags
Fendi Do-It-Yourself Baguette Mezzo Punto Makes You a Designer

By Jacqueline Parrish | Published 2009-10-27 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-do-it-yourself
References: [cocoperez](http://cocoperez.com/?from=PH&p=48701) & [fendi](http://www.fendi.com/)

One of the strangest ideas to come out of [high fashion design label Fendi](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) is the Fendi do-it-yourself purse. The DIY [Baguette](https://www.trendhunter.com/trends/fendi-baguette1) Mezzo Punto comes as a plain bag with diagrams, illustrations and instructions on how to embroider the logo onto your purse.

After success with last year's $1,300 Fendi Artist Baguette Bag, the second Fendi do-it-yourself purse will be presented in December, with a [limited release](https://www.trendhunter.com/trends/fendi-celebrates-its-100th). It’s the ultimate Christmas present for those crafty people on your list.

It should be interesting to see the price point of the Baguette Mezzo Punto Fendi do-it-yourself purse because, really, you are the one stuck doing all of the work.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 28% | Activity: 90% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Luxury DIY Bags:** The trend of luxury DIY bags offers consumers the opportunity to customize their own high-end fashion accessories.
- **Artist Collaboration Bags:** The trend of artist collaboration bags introduces unique and limited-edition designs created in partnership with renowned artists.
- **Personalized Fashion Accessories:** The trend of personalized fashion accessories allows individuals to add their personal touch to their luxury items, enhancing their sense of individuality.

### Who This Affects Most

- **Fashion Retail:** The fashion retail industry can benefit from the trend of luxury DIY bags by offering customizable options within their product range, attracting creative and design-savvy customers.
- **Art and Design:** The art and design industry can explore collaboration opportunities with luxury brands to create exclusive artist collaboration bags, fostering creativity and promoting the intersection of fashion and art.
- **E-commerce:** The e-commerce industry can leverage the trend of personalized fashion accessories by providing online platforms that offer customization features, enhancing the shopping experience and catering to individual customer preferences.

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