# Transforming Gemstone Timepieces Fendi 'Crazy Carats' Watches Match Your Mood By Summer Luu | Published 2010-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-crazy-carats-watches References: [luxurylaunches](http://www.luxurylaunches.com/watches/fendis_crazy_carats_timepiece_lets_you_pick_gemstones_based_on_your_moods.php) & [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2010/10/04/Fendi-Debuts-Crazy-Carats-Timepiece.aspx) The [Fendi](https://www.trendhunter.com/trends/love-monster) 'Crazy Carats' watches is a collection of dazzling [jeweled timepieces](https://www.trendhunter.com/trends/tiffany-co-1) that can conveniently match your ever-changing mood or outfits. The beautiful craftsmanship on these timepieces incorporate a mechanism that allows the gemstones to change with just a turn of the crown. Rotate the index gemstones to choose from diamonds, [rubies, sapphires](https://www.trendhunter.com/trends/fp-journe) and multicolored topaz. A watch from the Fendi 'Crazy Carats' collection offers blinging accessory that suits any occasion. **Implications** - And with a name like 'Crazy Carats,' the watch seems tailor-made for a rap video. Maybe it's just me, but I find something inherently cool about that. The Fendi 'Crazy Carats' watch is available now. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 29% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Interchangeable Jeweled Timepieces:** The ability for users to swap out gemstones in their timepieces has disruptive innovation opportunities in the luxury watch industry. - **Customization of Watches:** Providing consumers with the option to customize their watch with interchangeable gemstones can be a disruptive innovation within the watch industry. - **Jewelry-infused Timepieces:** The trend of combining jewelry and timepieces provides disruptive innovation opportunities for luxury brands in the watch industry. ### Who This Affects Most - **Luxury Watch Industry:** Innovation in the luxury watch industry through the incorporation of interchangeable gemstones has the potential to attract a high-end market. - **High-end Jewelry Industry:** The trend of jewelry-infused timepieces offers disruptive innovation opportunities for high-end jewelry brands to gain access to the luxury watch market. - **Fashion Industry:** Customization of watches and interchangeable gemstones can offer fashion brands entrance into the luxury watch industry. ## Related on Trend Hunter - [Interchangeable Component Timepieces](https://www.trendhunter.com/trends/nivada-grenchen-timepieces.md) - [Gold-Tonal Ring Timepieces](https://www.trendhunter.com/trends/crw001g9jr.md) - [Dazzling Jeweler Timepiece Ranges](https://www.trendhunter.com/trends/tiffany-co-watch-range.md) - [Shimmering Rotating Art Timepieces](https://www.trendhunter.com/trends/freak-x-crystalium.md) - [Turquoise Timepiece Collections](https://www.trendhunter.com/trends/turquoise-timepiece.md) - [Oppositional Mantra Timepieces](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine.md) - [Melting Crystalline Dial Timepieces](https://www.trendhunter.com/trends/hublot-mp17-meca10.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md)