# Expanding Furniture Collections Fendi Casa Showcased an Expanding Furniture Collection in Milan By Kalin Ned | Published 2023-05-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-casa1 References: [wwd](https://wwd.com/fashion-news/designer-luxury/fendi-casa-expands-offer-contract-grows-1235620436/) & [lofficielthailand](https://lofficielthailand.com/2023/04/fendi-casa-salone-del-mobile-2023/fendi-casa-mdw-2023_windows-by-joost-van-bleiswijk/)  According to Alberto Da Passano, the expanding [Fendi Casa](https://www.trendhunter.com/trends/fendi-casa) furniture collection is "reflective of an increasing desire from Fendi customers to be part of the brand’s lifestyle." During this year's Milan Design Week, the label debuted a number of furniture luxury pieces like The Peekasit sofa, created in collaboration with [Controvento Design](https://www.trendhunter.com/trends/the-domino-act) studio, and the [Groove & Groovy](https://www.trendhunter.com/trends/rimowa-9) armchair in "a fun orange long-hair shearling version." Fendi Casa's furniture expansion was showcased in Milan’s Piazza della Scala, a location that the label moved into last year. There are many accents within the space, one of which are the arched front-facing windows designed by Joost van Bleiswijk who drew inspiration from ancient Roman architecture to pay homage to Italy's cultural heritage. Image Credit: Silvia Rivoltella, courtesy of Fendi Casa ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 45% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Expanding Luxury Furniture Collections:** Expanding luxury furniture collections are becoming more common as luxury brands seek to provide a more comprehensive lifestyle experience to their customers. - **Collaborations with Design Studios:** More luxury furniture brands are collaborating with design studios to bring fresh perspectives and innovative designs to their collections. - **Playful Textures in Luxury Furniture:** Luxury furniture brands are experimenting with playful textures, such as long-hair shearling, to create eye-catching and unique pieces that appeal to consumers looking for something different. ### Where This Applies - **Luxury Furniture:** Luxury furniture brands can expand their collections and offer a more comprehensive lifestyle experience to their customers by incorporating playful textures and collaborating with design studios. - **Interior Design:** Interior design professionals can utilize expanding luxury furniture collections and playful textures to create customized and uniquely designed spaces for their clients. - **Fashion Retail:** Luxury fashion brands can extend their brand experiences and increase customer loyalty by expanding into luxury furniture and offering customers a more complete lifestyle experience. ## Related on Trend Hunter - [Abstracted Furniture Collections](https://www.trendhunter.com/trends/fendi-casa.md) - [Luxurious Modern Home Collections](https://www.trendhunter.com/trends/furla.md) - [Cutting-Edge Wearable Furnishings](https://www.trendhunter.com/trends/cuttingedge-wearable-furnishings-mcm-wearable-casa-intersects-luxury-fashio.md) - [Bangladeshi-Inspired Playful Furniture](https://www.trendhunter.com/trends/fico.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Contemporary Design-Forward Seating Lines](https://www.trendhunter.com/trends/fasettis-autumn-2024.md) - [Life-Exploring Colorful Furniture](https://www.trendhunter.com/trends/arper.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md)