# French Baguette-Shaped Bags The Fendi Baguette Drew Attention at Milan Fashion Week By Kalin Ned | Published 2023-01-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-baguette1 References: [highsnobiety](https://www.highsnobiety.com/p/fendi-baguette-bread/)  The [Fendi](https://www.trendhunter.com/trends/fendi-x-porter-baguette) Baguette bag got a literal style update as can be seen in its Fall/Winter 2023 debut at Milan Fashion Week. The silhouette is shaped like a loaf of bread, adding a [playful twist](https://www.trendhunter.com/trends/croissant-bag) to the brand's aesthetic ethos. The piece caught the attention of viewers during its runway debut amid Fendi's new "cozy-cool menswear collection" that emphasizes oversized silhouettes, sophisticated cuts, and warm colorways. The show-stopping [plush French bread loaf](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch) has a zipper enclosure and the luxury fashion label's logo. The Fendi Baguette is intended to be "carried under the arm as a French woman would transport her fresh, crunchy loaf." Playful designs such as the Fendi Baguette are a great way for labels to go viral and reach new audiences. Image Credit: Instagram @nevertrustachurchgirl ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 74% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Food-inspired Fashion:** Fashion brands can create playful designs inspired by food to attract new audiences. - **Novelty Bags:** Incorporating unconventional shapes and designs into bags can be a disruptive innovation opportunity for the fashion industry. - **Oversized Silhouettes:** Emphasizing oversized silhouettes in fashion collections can be a trend for the upcoming seasons. ### Who This Affects Most - **Fashion:** Fashion brands can explore playful and unconventional designs for bags to garner attention and potentially reach new audiences. - **Luxury Goods:** Conceptualizing luxury items with unconventional designs such as a French baguette-shaped bag can be a potential market for luxury goods brands. - **Food Industry:** The incorporation of food-inspired designs in fashion can potentially lead to collaborations between fashion and food industry brands. ## Related on Trend Hunter - [High-Fashion Fanny Packs](https://www.trendhunter.com/trends/fendi-x-porter-baguette.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Whale-Shaped Dynamic Luxury Bags](https://www.trendhunter.com/trends/whale-baguette-bag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md)