# Classically Elegant Apparel The Fendi AW10 Collection Debuts at Milan Fashion Week By Meghan Young | Published 2010-03-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-aw10 References: [fabsugar](http://www.fabsugar.co.uk/Photos-Fendi-Autumn-Milan-Fashion-Week-2010-7547695) & [fendi](http://www.fendi.com) Now this is fashion for the woman--not the girl, but the woman. The [Fendi](https://www.trendhunter.com/trends/fendi-3) AW10 collection knows exactly what needs to be done in order to transform fabrics into classically elegant garments. Although with Karl Lagerfeld's creative eye, I guess they couldn't go wrong... Featuring a subtle palette of yellow, orange and green, the Fendi AW10 collection is perfect for the [fall/winter season](https://www.trendhunter.com/trends/fallwinter-2025). I especially love the addition of [ankle-length skirts](https://www.trendhunter.com/trends/collection-nine). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 66% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Classically Elegant Apparel:** Opportunity for luxury fashion brands to cater to mature women's fashion needs. - **Fall/winter Color Palette:** Opportunity for textile companies to produce fabrics in shades of yellow, orange, and green for the fall/winter season. - **Ankle-length Skirts:** Opportunity for retailers to offer ankle-length skirts as a trendy alternative to midi-length skirts. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can utilize Karl Lagerfeld's creative eye to cater to the needs of mature women. - **Textiles:** Textile companies can produce fabrics in shades of yellow, orange, and green for the fall/winter season. - **Retail:** Retailers can offer ankle-length skirts as a trendy alternative to midi-length skirts in their collections. ## Related on Trend Hunter - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md)